3 Tips for Using Long Tail Keywords on Your Website
If you have an online presence, it is likely you have heard time and time again how important it is to use long-tail keywords on your website.
It narrows down your competition in a specific niche.
It helps bring in specialized traffic.
It ensures the visitors being directed to your site are relevant and ready to be converted into sales.
There are numerous ways to optimize your site for SEO by using these long keywords.
However, there are three areas that are imperative to your search engine success.
Permalinks A permalink is the permanent link associated to a specific page or post on your website or blog.
URLs carry a lot of weight in search engine rankings.
If you change your permalink to include the specific keyword you are using for a blog post or page, it has much better chances of ranking highly for that specific phrase.
If you are using WordPress as your publishing platform, you can change the permalink structure to include the title of your post, page or category archives.
Title Now that you have changed your permalink structure to include the title of a post or page, you want to make sure your titles are including the long-tail keyword you have chosen for that entry.
Many believe that the closer the chosen phrase is to the beginning of the title the better.
However, that isn't always optimal when creating a legible title.
Do make sure the long-tail keyword is included in the title somewhere though.
First Paragraph Another important place to include your chosen phrase is in the first paragraph of your entry.
Again it is believed the closer to the beginning the better, but do what reads naturally.
If your phrase doesn't flow in the first sentence, do not force it.
But, do use it somewhere in that first paragraph.
It not only assists in search ranking, it also help reiterate the subject matter to your website visitor.
Optimizing these three key areas on your website will increase your chances of ranking highly for a phrase in search engine results.
The search engines are going to index your site as they see fit, regardless of whether you are telling it what to rank you for or not.
Take control of the situation.
These premium spots will help search engines determine what your site is about and where it should show up in search results.
It narrows down your competition in a specific niche.
It helps bring in specialized traffic.
It ensures the visitors being directed to your site are relevant and ready to be converted into sales.
There are numerous ways to optimize your site for SEO by using these long keywords.
However, there are three areas that are imperative to your search engine success.
Permalinks A permalink is the permanent link associated to a specific page or post on your website or blog.
URLs carry a lot of weight in search engine rankings.
If you change your permalink to include the specific keyword you are using for a blog post or page, it has much better chances of ranking highly for that specific phrase.
If you are using WordPress as your publishing platform, you can change the permalink structure to include the title of your post, page or category archives.
Title Now that you have changed your permalink structure to include the title of a post or page, you want to make sure your titles are including the long-tail keyword you have chosen for that entry.
Many believe that the closer the chosen phrase is to the beginning of the title the better.
However, that isn't always optimal when creating a legible title.
Do make sure the long-tail keyword is included in the title somewhere though.
First Paragraph Another important place to include your chosen phrase is in the first paragraph of your entry.
Again it is believed the closer to the beginning the better, but do what reads naturally.
If your phrase doesn't flow in the first sentence, do not force it.
But, do use it somewhere in that first paragraph.
It not only assists in search ranking, it also help reiterate the subject matter to your website visitor.
Optimizing these three key areas on your website will increase your chances of ranking highly for a phrase in search engine results.
The search engines are going to index your site as they see fit, regardless of whether you are telling it what to rank you for or not.
Take control of the situation.
These premium spots will help search engines determine what your site is about and where it should show up in search results.
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