The online presence of a website and advertising online has a broader scope comparatively to paper in the present day scenario. There are also other standard forms of advertising which are effective in popularising a product, company or service, but these are also less successful than the online mode. Advertising and marketing your business on the internet can take any business to the potential audience spread across the whole world. With regards to the promotion of a company, marketing the business effectively is important. It's great if you already have a website. But the most important thing is a terrific Search Engine Optimization or SEO along with a good web hosting. In addition to a great marketing strategy, the website can become a highly effective tool helping you accomplish success. There are success stories all around of business owners turning out to be very successful in their online business with the help of internet marketing and advertising. To help you in this, there are professional designers who assist you to market products and services through a professional website and effective web design. Regardless of our location in the world, the SEO techniques help a website appear in first few pages of internet when a person types a related keyword. And in order to help yourself build such an SEO friendly website, you need to hire aweb designer or a web designing company. You can find many such professionals and companies on internet. After you come across the various options, avoid the confusion and focus on some excellent pointers mentioned below in order to find a reputable web designer or web design company for your business: • Client's Testimonials – These are credible proofs of a company's efficiency. Hence, it is important to go through the client's feedbacks, comments and testimonials. These will assist and prevent you from availing services of unreliableweb design companies with unsatisfactory work. • Company Background – When we hire a professional for our organization, we look into his history to be on the safer side. Likewise, it is important to check out the web designer or web design company's background. This will help you determine if they are good in the services they offer. • Checking Out the Services – It is important that you check out all the services they provide. The services may include web services like web hosting, SEO and marketing. Ask them to provide you with a package of all the important services.