There are a number of business blogs which in spite of having good content are hardly read by anyone.
These blogs are already on the right track as far as content is concerned, all they need is a little SEO push for better search rankings.
Here are three simple steps to start search engine optimization of your blog.
Include keywords Even the business bloggers who have never done keyword research are aware of the top keywords for their industry.
Make it a point to include keyword once in the title.
This makes the title more relevant.
For instance, instead of a post titled 'New store in LA' 'New Book Store in LA' will be more effective in drawing new visitors to your site.
Also try to include keywords 2-3 times in the body of your post.
Avoid including keywords more than 4 times as it makes the post look like spam both to search engines as well as readers.
Optimize your images As search engines can't understand images, alt text is essential for Google to crawl images and should be provided for all images.
Also remember to give a title to your images.
An image titled 'book worm' will result in your image link looking like bookstoreblog.
com/2011/10/book-worm.
jpg which is much more search engine friendly compared to an untitled image link looking like bookstoreblog.
com/2011/10/img_554.
jpg.
Trim your URL URL is automatically generated for your title by Wordpress, but trimming it down is helpful for better search engine optimization.
For instance, a post titled '10 must have books for all detective story lovers' can be shortened to bookstoreblog.
com/10-must-have-detective-books.