Three Essential Tips for Marketing Your Small Business
Have you ever wondered why some marketing professionals seem to easily land clients and the big money? Some marketing geniuses are raking in the retirement money and not even worrying about the added cost of private health insurance. That, my business challenged friends, having some serious cash. Reaping such rewards are simple when you master three essential tips for marketing your small business.
When you market your small business, you should be marketing to your originality. One trait that will set you far above your competition drives your business to the highest levels. Being you; using your creativity, imagination, and desire, will make your small business stand out above every other similar business in your neighborhood. Refusing to sacrifice your ideas or designs will never come into play because you will possess the skills to show the client that if they want the best, they have to pay for the best. It's that simple. Be true to you and you will make a lasting impression with the client.
You should market for a lasting impression. Take every minute you can getting to know your clients and customers on a personal level. Marketing your small business is getting the word out about your company. What better way to do that than to know your clients personally. This will make it easier to tailor your services to your client's specific needs. Plus, on the upside, if they share their happiness of your services to those in their circle, you stand to earn three times more business. How will you handle the sharp increase in business?
Are you marketing your thank you's? Send a special, handwritten, note of thanks to your most recent client. Customize your thanks to their campaign by using pictures from the presentation through the final project in a greeting card. Get in the habit of immediately sending a note of thanks to every paying client; send this greeting within the first seven days of the transaction to keep your business fresh in their minds. Set up a campaign to send a follow up card and one for the clients' birthdays and anniversaries.
Taking the lessons you learned for marketing your small business, and include desire, creativity, and passion to every client. Being true to your abilities and skills will show and your clients'' will appreciate your marketing efforts. Your clients want someone who is confident, skilled and has as much passion for their business as you have for yours.
When you market your small business, you should be marketing to your originality. One trait that will set you far above your competition drives your business to the highest levels. Being you; using your creativity, imagination, and desire, will make your small business stand out above every other similar business in your neighborhood. Refusing to sacrifice your ideas or designs will never come into play because you will possess the skills to show the client that if they want the best, they have to pay for the best. It's that simple. Be true to you and you will make a lasting impression with the client.
You should market for a lasting impression. Take every minute you can getting to know your clients and customers on a personal level. Marketing your small business is getting the word out about your company. What better way to do that than to know your clients personally. This will make it easier to tailor your services to your client's specific needs. Plus, on the upside, if they share their happiness of your services to those in their circle, you stand to earn three times more business. How will you handle the sharp increase in business?
Are you marketing your thank you's? Send a special, handwritten, note of thanks to your most recent client. Customize your thanks to their campaign by using pictures from the presentation through the final project in a greeting card. Get in the habit of immediately sending a note of thanks to every paying client; send this greeting within the first seven days of the transaction to keep your business fresh in their minds. Set up a campaign to send a follow up card and one for the clients' birthdays and anniversaries.
Taking the lessons you learned for marketing your small business, and include desire, creativity, and passion to every client. Being true to your abilities and skills will show and your clients'' will appreciate your marketing efforts. Your clients want someone who is confident, skilled and has as much passion for their business as you have for yours.
Source...