"Shen Zhou thousands of junks sail past the million trees ahead of the spring wood." Entering the tenth year of the new century, China Food In the ups and downs in the industry to grow rapidly, are growing continuously through the baptism of blood and fire. The dawn of 2010, we captured a few representative for the food industry outlook, I hope the entire industry to judge the trend of this year certainly helps.

Liquor Stable period, or will Guairu
Recalled in 2009, the financial crisis, the liquor industry has not slowed down the pace of progress, the boom of the liquor industry is still high. 2010, the development of China's liquor industry will enter a "turning point of" end of the rapid development into a smooth run. Incremental price increase high-end liquor, second-tier brands and striving to lead by promoting the liquor-related capital integration, will be China's liquor industry in 2010 three main trends.

High-end capacity for liquor prices go up
2010 At the beginning, the high-end liquor market is blowing "heavy volume" battle horn. Recently, accounting for about 70% of high-end liquor market share Maotai And Wuliangye, coincidentally issued a heavy volume sales of voice, determined to alleviate the serious shortage through incremental situation.

2010 price increase is still an unavoidable topic of liquor. 13% price increase in Guizhou Maotai, the Wuliangye have price increases impulse. Wuliangye a major dealer, said: "Wuliangye in January 2010 the possibility of large price increases, price increase of 52 degrees Wuliangye 50 yuan." Famous Liquor Marketing Experts iron plow that the trend of high-end wine prices is difficult to turn back, but the general phenomenon of white wine will follow the trend of prices has improved remarkably, from last year's situation, lack of stable consumer groups follow the trend of the general liquor sales after the price increase greatly affected, they will adjust its strategy.

Upper second-tier brands struggle Investment adviser in the food analyst
Chen Chen said that the brand will become the second-tier regional market lead in 2010. Invested 200 million yuan in Shanxi Fen start "fragrance" strategy works, want to recover the liquor industry has been among the boss's position; former general manager of Xu Keqiang joined Wuliangye Alcoholic liquor, A series of high-end market; West Phoenix that "billions of West Phoenix," the target to become the 2010 Xifeng Wine Tasting Production capacity of 70,000 tons; in 2015, reaching 150,000 tons and sales revenue to achieve 10 billion yuan; Yang are among the first Army National liquor after the listing of the continuing development of a successful breakthrough in the current stock price 100 yuan.

"In most provinces, accounting for market share is often the province the first brand, these brands to a certain extent, and the first-line brand competition. Liquor business in 2009 from the region's performance, future Maotai, Wuliangye these national brands made forces, and these second-tier local brands are also gradually emerging as the future development of another liquor industry force, will come into the main pattern of white wine competition in the market. "Chen Chen said.

Promote integration-related capital Liquor brand more and more manufacturers, dealers and more, "Chronicles" pattern is quietly to the "three small" pattern of conversion, in 2010, Wine Related to accelerated integration of capital will promote liquor.

Liquor industry integration into the global trend of economic development can not be avoided. "Diageo", "Hennessy", "Absolut Vodka" and other world-renowned Wine Giant, to have joint capital of the way into the smoke, "Shuijingfang", "Wenjun Liquor," "Jiannanchun" and other liquor companies, reflecting the objective existence of this trend. For Holding Diageo in 2010 GSK has also become big news and liquor first.

Second, the wine capital movements related to frequent. "Sugar Group" in Wong's Hong Kong directly into "alcoholic liquor" implies the effective integration of a trend, that is pure capital mode of operation, the liquor industry, the traditional risk, but the liquor industry with relevant experience in the operation of capital, including large brand operators (such as "JLF Enterprise"), a large channel integrators (such as "Sugar Group"), rapid product carriers (such as "Vivian Group"), including wine relevance Capital Group, into the liquor industry, industry management and capital management to achieve mutual development, its market risk is relatively small.