Building Website Traffic Through Article Marketing

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If you would really like to build traffic to your website, there is a way to do so that tends to work well for the long-term.
This is one of the most popular ways to build traffic, but it is also one that has a number of different pitfalls that you must avoid in order to make it effective for you.
I'm talking about article marketing, something that has been done for many years on the Internet but it is still something that continues to be done with success on a daily basis, especially those that understand a little bit more than the basics.
The basics of article marketing to receive traffic to your website would have you writing articles about a specific subject and then posting them to a lot of article directories.
The premise behind this is that the articles will get read on those directories and that people will follow the link at the end of the article over to your website.
In theory, this is true but in actuality, there are many other things that go into it in order for it to work well.
First of all, you need to do more than simply writing on the general topic that is surrounding your niche.
As a matter of fact, this is one of the most critical parts about article marketing and it can really change the amount of traffic that you are going to receive as a result of it.
I'm talking about doing keyword research, something that is at the very heart of this type of marketing.
Using tools, such as the Google external keyword tool, you will be able to find long tail keyword phrases that people are using in order to search within your niche.
These are the words that you should be targeting in the articles, both in the title and throughout the article naturally.
Secondly, you need to make sure that the article is written in a way that will draw people's attention to the end of the article.
You need to write in a way that will leave them hanging to a certain extent, but that will also give them enough information that allows them to build a bond of trust with you.
When you're able to do this successfully, many people will take the next logical step of following the link to your website in order to find out what else you have to say.
Finally, you want to make sure that you get some incoming links to these articles in order for them to rank well in the search engines.
The easiest way for you to do this is to focus on additional article marketing which will provide you with those links.
Your base articles should be submitted to one of the better article directories that tends to rank well in Google naturally.
Use the other article directories that also have some weight in the search engines in order to provide incoming links to your base article.
When you do this properly, you will be rewarded with a lot of traffic.
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