The Entrepreneur"s Guide to Publishing: Why Every Business Person Should Publish a Book

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Every entrepreneur should publish a book.
Why?
  • To brand yourself as an expert in your field
  • To offer clients another avenue to your expertise
  • As an additional stream of income
But what other reasons are there? Avoid Mistakes As entrepreneurs, we often try ideas only to have them fail gloriously.
That's how we learn.
Working with experienced publishers can cut your learning curve in half and help you avoid amateur mistakes.
Be Guided through Steps The Self-publishing process encompasses a lot of steps including working with printers, finding the right editor, making the artistic decisions about cover and interior design.
Take those steps one at a time.
Complete one before moving to the next.
If you stay in the present, the work is easier.
Motivation How many of us start a new project with loads of energy and determination, but by the second or third day, our project has moved its way down to the bottom of a pile? Set achievable goals and stay on track with them.
Find Your Voice Many business people do not attempt to write a book because they feel they lack writing skills.
Find your voice so you can share it with others.
Many people are surprised to find how much expertise they can easily compose in book form.
Bring Your Expertise to the Forefront Another reason an entrepreneur may not want to attempt to write a book is that they feel they lack the expertise to do so.
Just think of the gems of information you share with people on a daily basis.
The free information you dispense to help people can be put on paper and published as a book.
Stream of Income All business people look for ways to make other streams of income.
Publishing a book is a great way to create passive income.
You create once and receive ongoing revenue.
Gain Transferable Skills You may say, "Why would I want to go through all of this work?" Besides the reasons noted above, once you learn the process, you can repeat it for future books.
Most business people learn continuously over their lifetimes.
This means they will have a continuous stream of information to share.
Also, the skills a person learns by self-publishing are transferable.
Such things as obtaining quotes, working with vendors, and making design decisions are skills an entrepreneur will carry into everyday life.
Costs/Revenue Research costs at each step of the process to keep your costs low while still producing a quality product.
After all, your book represents you and you're top shelf! Speaking Opportunities Another great way many authors use their books are to generate speaking opportunities.
This is especially true of nonfiction authors.
And nonfiction author has a built in audience of anyone who can relate to their subject matter.
In return, speaking engagements promote their core business.
Self-Confidence & Creativity As with all learning experiences, we gain self-confidence.
Publishing is one more area of expertise business people can add to their repertoire.
Also, many people who feel they are not creative finish the process realizing they have stretched their creative wings.
Are You Ready? So get ready to brand yourself as an expert in your field, promote your business and add another stream of income.
Publish a book now.
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