Search Engine Optimization (SEO) is a vital service that allows your website to achieve top placements in search engines.
Most websites even find it important to employ the services of a search engine optimization (SEO) company in order for them to rank high in major search engines, such as Google.
There are several factors that are essential for you to focus on when you want to snag that No.
1 position.
This article talks about those factors and the methods that an SEO professional would use.
These techniques were actually mentioned by Google in their own publications, and are arranged from most to least important according to my personal, but educated, opinion.
Important for Search Engine Optimization (SEO) - Quality and Popularity of Links The most important factor for enhancing your SEO campaign is principally the popularity and quality of the links that point to and from your website.
Your main focus should be on getting inbound links from authentic and related sites that have quality content.
Examples of methods that can pursue this goal are submitting a link to your site to link directories, linking reciprocally with related websites, distributing articles, blogging videos, posting on forums and blogs, and social bookmarking.
Keywords in the Title and Meta Tags of Articles Keywords are those words that you want your website to appear in when they're typed in a certain search engine.
For example, if you want your website to appear when people type "money" in their search engines, then your keywords should be the word "money", and other related words.
Since these words are your targets, you should place them in the title of your article, and its meta tags (description and keywords).
When optimizing your site for Google, you should only limit your title tag to 8-9 words because they limit the number of words placed within the title for all search results.
Time Spent By Your Web Site on Search Engine Indexes "Sandboxing" is the term used for the amount of time that new sites have to wait out before they are truly trusted by certain search engines.
The more time your site is consistently indexed in their search engines, the more they're bound to trust your site and label it as good quality.
Unfortunately, this process usually takes about 3-4 months, and your website would most likely benefit if it has been in the search engines' indexes for 2 years or more.
Inbound Links and the Anchor Text Used A huge number of inbound links are labeled useless unless you've used good anchor text to link them to your site.
Anchor text is what a user actually sees on the page.
A good anchor text should be like a bait, luring readers to click the link and visit your site.
It looks better than an ordinary link, which starts with "http:...
" Your links should be bold and about 3-5 words.
This is because a lot of search engine optimization (SEO) experts believe that this is very effective in improving your site's rankings.
Quality and Popularity of Inbound Links to Sub Pages Inbound links shouldn't just be pointing to your home page alone.
There should also be links from other related websites that point to your sub pages in order for your whole website to rank higher up those search engine results.
Even a successful and popular website will benefit and improve rankings when more inbound links go to their sub pages.
Inbound Links Must Come From Relevant Web Sites Inbound links would also be useless if they have no connection whatsoever to the topics discussed on your website.
It is very important that these links should come from quality web sites that have similar or related content.
Link Popularity - Comparable to Competitors Another search engine optimization (SEO) factor that seems to affect rankings very much is the number of relevant links that your site has compared to your competition for major keywords.
You should have as many or more quality links than what your competitor has or else this would become a great barrier for your success in better rankings.
Pages Containing Keywords and Great Content Your website should always have your major key terms within its contents.
Content should always be original, otherwise you risk being banned by the big search engines.
Exact phrases of certain keywords may demonstrate enormous growth of your rankings.
Always keep in mind that Google loves original and relevant content.
Relevance and Popularity of Sites Linking to Your Website The best places to get your links from are those websites that are relevant to your site and are popular.
Their web content should be somewhat similar in topic, and they should rank high for your keywords as well.
Contact these sites and ask if you could exchange links with them.
Use of Great Search Engine Optimization (SEO) Tools With SEO, it is always important to do your homework - research.
You need to know the status of your keywords, and how your website is doing.
Try Google's Keyword Tool, which I use personally, but there are also a few more of these tools available on the internet.
I also recommend SEO programs that evaluate how your competition is doing.