Many people complain that article marketing is not for them or it can't work for their business because their business is different.
Others say that it doesn't work anymore because they don't get the results.
That's not true.
Article marketing works, but you have to do it correctly and with the right principles in mind.
Article marketing is an effective marketing strategy.
To increase the chance for it to work for your business, you must follow these principles: 1.
Selfishness.
Keep this in mind.
The readers are just human beings.
They are looking out for things that can help or benefit them.
When you give them some useful information, they respond with increased interest.
When writing articles, it is important to keep this in mind.
Give away good quality and useful information for your readers, and you should see them respond to what you have to offer.
2.
Reciprocity.
After giving away valuable content, people maybe more likely to do business with you because they think they owe it to you.
This is the basic of human psychology.
Of course, not all people will return the favor but basically the more you give away, the more business you should get in return.
3.
Familiarity.
People only do business with others who they know, like and trust.
If the first contact from the prospect if your sales message, it is hard to build the trust.
Again, by giving away helpful information, you increase the chance they will like you.
Readers who later contact you often will feel like they already know you because you explain a lot in the information you give in the articles.