My favorite "copywriting" magazine arrived yesterday.
A magazine I've found especially helpful and inspiring for marketing, sales, copywriting, writing emails...
the whole shmear.
Which magazine am I talking about? Is it The National Enquirer? No...
frankly, I'm not even sure why so many marketers get the warm fuzzies about the 'Enquirer.
I know it supposedly has all the best headlines or whatever.
But I just don't see it.
When I used to read it, I'd either fall asleep or toss it in the trash out of sheer boredom.
After all, it's basically just a bunch of celebrity gossip: Who's sleeping with who...
which model now has the most cellulite...
which actor is secretly gay...
and so on, and so forth.
It's just not my bag, I guess.
Okay, so if not the 'Enquirer...
is it "Cosmo"? Negative.
I admit, Cosmo has some great headline "structures", and I've found it particularly useful for short, punchy ad headlines, subject lines and blog titles.
But most of them are actually custom made for women.
And since I write sales letters exclusively to male-dominated markets (golf, self defense, etc) I don't want to let all that estrogen-laced verbiage and psychology seep in.
What about "Men's Health?" I do enjoy Men's Health, no doubt.
I especially like the "Jimmy the Bar Tender" Q&A section, he's a MASTER at using storytelling to get his message across.
A great read, but not my favorite for marketing.
So which one IS my favorite, then? It is simply called...
"Sun.
" A very BORING name for a very cool publication.
It is basically a Weekly World News "bonus" magazine.
And instead of lame celebrity gossip...
it's a grab bag of bizarre conspiracy theories, Bigfoot (and other monster) sightings, miracle healings, wild predictions and crazy stories about ordinary people doing extraordinary things.
I can read this rag cover to cover.
It's just a FUN read all the way through and I highly suggest it as a copywriting tool.
Anyway, you can grab it at a supermarket near you -- and tell them Bigfoot sent you.