How You Can Learn The Ultimate Online Business Branding Lesson From My Stay In A Tropical Paradise
You can learn a neat online business lesson in branding from my trips to the beach.
See my office? Or at least, my play space? It's to the left.
Each day I visit the beach in Hoi An a number of women approach Kelli and I, selling their wares.
Most women repeat a similar series of stock lines: "How are you? Where are you from? Did you know it's Happy Hour? Everything here is on sale."
Then we see the same potpurri mixture of knick-knacks, playing cards, etc.
So we engage politely but quickly say, "Oh, no thank you."
Why?
Because we've seen the same presentation 20 times already.
Online Business Branding - Here Comes Something Different
One day a lady offered a change up to the presentation.
She chatted with me for 20 minutes. No selling. No pushing. No same old lines.
Nope...she got to know me...and here's the kicker...
She offered me something different.
Freshly roasted peanuts.
Yeah...in addition to the "unconventional approach" of actually connecting with me before making an offering.
I hadn't seen people selling peanuts before...and it was fun chatting with her.
So I bought them.
Now...it certainly didn't hurt that she said I was very handsome...3 or 4 times ;)
Complimenting - when the kind words are genuine - ain't gonna hurt your chances at building a prospering relationship either.
But the clincher? She brought something different to the table.
Power Traits
She was memorable.
She made an impact.
She took a different approach. A long term approach....at least relative to every other entrepreneur on the beach. They tried to close in seconds, she took 20 minutes of her time.
Branding Lesson
Does your cash gifting campaign make an impact?
Does your network marketing brand leave an indelible mark on individuals?
Is your approach different? Or are you using the same generic blog link, or the same hyped up approach, that millions use online?
Are you giving freely of YOUR talents and time?
Brand You
Anybody can place an ad. Because it's easy. But you will be just like the 25 plus women who pitched me with the same tired line on the beach.
No Sale.
If you decide to build a relationship with someone....
If you offer a different approach....
If you offer a twist, a little bit extra - the relationship-building chat, the fresh roasted peanuts, when everything else is selling their silly chotchskis in seconds - guess who builds a powerful brand?
Guess who prospers?
Guess who prospers more people?
You. By giving freely, by being you, by refusing to copy others, you receive generously.
Branding Advice - Practical Tips
Publish a self-hosted wordpress blog. Or a blogger blog.
Just put your stamp on it.
Post smiling, shiny headshots - of yourself - on your blog and all social networking websites.
Create your own free giveaway to build your list.
Shoot videos to expand your presence.
Follow leaders in your niche. Most brand themselves pretty darn effectively.
Work on personal development. Most people who follow the herd are simply terrified to be themselves.
Meditating, visualizing and affirming persistently helps these fears arise, so you can face, embrace and release these emotions.
Online Business Branding
Be you. Brand you. Offer up a genuine, authentic, heart-felt, unique approach to growing your cash gifting club or network marketing opportunity.
Learn from my lesson under the palms. Grow your online business by being you.
See my office? Or at least, my play space? It's to the left.
Each day I visit the beach in Hoi An a number of women approach Kelli and I, selling their wares.
Most women repeat a similar series of stock lines: "How are you? Where are you from? Did you know it's Happy Hour? Everything here is on sale."
Then we see the same potpurri mixture of knick-knacks, playing cards, etc.
So we engage politely but quickly say, "Oh, no thank you."
Why?
Because we've seen the same presentation 20 times already.
Online Business Branding - Here Comes Something Different
One day a lady offered a change up to the presentation.
She chatted with me for 20 minutes. No selling. No pushing. No same old lines.
Nope...she got to know me...and here's the kicker...
She offered me something different.
Freshly roasted peanuts.
Yeah...in addition to the "unconventional approach" of actually connecting with me before making an offering.
I hadn't seen people selling peanuts before...and it was fun chatting with her.
So I bought them.
Now...it certainly didn't hurt that she said I was very handsome...3 or 4 times ;)
Complimenting - when the kind words are genuine - ain't gonna hurt your chances at building a prospering relationship either.
But the clincher? She brought something different to the table.
Power Traits
She was memorable.
She made an impact.
She took a different approach. A long term approach....at least relative to every other entrepreneur on the beach. They tried to close in seconds, she took 20 minutes of her time.
Branding Lesson
Does your cash gifting campaign make an impact?
Does your network marketing brand leave an indelible mark on individuals?
Is your approach different? Or are you using the same generic blog link, or the same hyped up approach, that millions use online?
Are you giving freely of YOUR talents and time?
Brand You
Anybody can place an ad. Because it's easy. But you will be just like the 25 plus women who pitched me with the same tired line on the beach.
No Sale.
If you decide to build a relationship with someone....
If you offer a different approach....
If you offer a twist, a little bit extra - the relationship-building chat, the fresh roasted peanuts, when everything else is selling their silly chotchskis in seconds - guess who builds a powerful brand?
Guess who prospers?
Guess who prospers more people?
You. By giving freely, by being you, by refusing to copy others, you receive generously.
Branding Advice - Practical Tips
Publish a self-hosted wordpress blog. Or a blogger blog.
Just put your stamp on it.
Post smiling, shiny headshots - of yourself - on your blog and all social networking websites.
Create your own free giveaway to build your list.
Shoot videos to expand your presence.
Follow leaders in your niche. Most brand themselves pretty darn effectively.
Work on personal development. Most people who follow the herd are simply terrified to be themselves.
Meditating, visualizing and affirming persistently helps these fears arise, so you can face, embrace and release these emotions.
Online Business Branding
Be you. Brand you. Offer up a genuine, authentic, heart-felt, unique approach to growing your cash gifting club or network marketing opportunity.
Learn from my lesson under the palms. Grow your online business by being you.
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