The Blogosphere Is Calling, Can You Hear It?
Creating useful content for an informative and helpful Blog is one of the most powerful Internet Marketing tools currently available in the world of Search Engine Optimization.
Blogs are cheap to create, provide exceptional branding opportunities for local and global companies, and offer an intimate platform to engage your clients and associates in a very unique and personal manner.
In simple terms, Blogs are the 'Town Hall' of the virtual world.
Despite the obvious advantages of Blogging it has been my experience (which I am sure is shared with other Internet Marketers) that the majority of business owners are reluctant if not reticent to engage the Blogosphere.
Why? Wherein lies the problem? Perhaps the problem is esoteric in nature.
An aversion to Blogging seems to be deeply rooted in a collateral interpretation of the way small to medium size business interprets and understands the Blogosphere.
Indeed, the word 'Blogosphere' itself (having not yet been formally defined in the dictionary) is more than likely already viewed by business owners as a parallel universe that exits on a virtual plane lacking any real relevance to the physical world.
My assertion, once again, the reluctance of business to Blog is based on an inherent misunderstanding of the Blogging process and the innate power of the blog.
Couple the perceived esoteric nature of blogging with an unwillingness to explore industry issues that are most likely cherished as proprietary industry knowledge and you have a scenario that is certain to confront the open-air atmosphere of a sharing Internet Marketing environment.
To fully understand the dynamic between business and Blogging we must, in all fairness, understand why the great majority of small to medium size businesses objects or fails to engage the Blogosphere on a proactive level.
The most common objections I have heard regarding Blogging by small to medium size business can be placed into three leading objections: 1.
) Time to write a Blog; 2.
) The idea that Blogging is not a good medium for their business model and/or niche; and 3.
) A lack of understanding what a Blog is and how it fits into a given business model.
In order to demonstrate why these objections are completely erroneous, by way of explanation, let us first introduce the simple formula of a Blog.
What is a Blog really? 'A Blog by any other name would still read as sweet!' A Blog, or the term Blog was derived from the blending of two terms, 'web' and 'log' resulting in the creation of the term WeBlog.
Initially this novel concept served as a platform for individuals to enter the social environment of the Internet by serving as a personal diary.
Blogs initially made their debut as a way to provide a diary of daily events or specific commentary on a particular subject as recorded and perceived by the 'blogger.
Blogs began as a way to communicate or syndicate subject matter on the Internet similar to the way Facebook does today.
A new way to mass communicate to the world on a social platform, Blogs quickly gained momentum and relevancy with the search engines.
Blogs represent fresh, original, and relevant content that fills a much needed vacuum epitomized by the incorrigible and insatiable need for instant information demanded by the masses and feed by the major search engines.
Blogs then matured into a medium for providing very industry specific and insightful relevant authority based commentary on a particular subject matter.
This is when smart business owners and corporate marketing agencies began to place credence on the value of a Blog.
The Blog was no longer simply a vessel to communicate the mundane and/or spectacular events of an individuals' daily life, it became a real marketing opportunity for business.
Utilizing a Blog a business, no matter how small or how large, local or global could now profile products and services or initiate a branding campaign to a very attentive targeted audience on a highly affordable level.
Since then, every successful business has engaged the 'Blogosphere' in an effort to capitalize of the seemingly never ending supply of qualified and motivated clients.
The truth regarding the 'Blogosphere' is not cloaked in a secret formula for Blogging success.
It is not a mystery shrouded in intrigue and surrounded in a dense impenetrable Internet Marketing code only revealed to the greatest Internet Marketing Gurus.
Blogging is a very simple process that allows local and global business to engage their clients on a very personal and interactive level.
Your company Blog is a very essential and much needed marketing tool.
The purpose of this tool is to communicate directly with your clients on a personal level within a casual and friendly environment.
A Blog provides you the opportunity to create personal experiences for your clients.
Through the use of form, style, texture, and presentation a Blog becomes a very personal, yet very public, expression of your unique characteristics as a business.
Your Blog becomes a window through which your company's key assets, products, services, values, social consciousness, and culture are both viewed and received.
A Blog can truly be anything you want it to be.
It can be simple or a motivating user-driven interactive client interface that brings your products, services, and business message to life within the social fabric of a very active Internet community.
A dedication to Blogging can provide an unlimited number of business opportunities for your company.
Blogging with an eye toward innovation and creativity can and will lend your message a very significant advantage over your competition.
So what's the bottom line? If you own a business and provide goods or services to private or public sectors and want a competitive advantage in the marketplace you need to Blog.
Blogging is simple, can be accomplished in a few minutes a day, and provides marketing benefits in terms of Cost-Per-Lead vastly more affordable than the majority of most advertising media.
The process of Blogging ensures the creation of an active and robust venue to communicate with your clients.
Blogging is essentially the promotion of your products and services through the oldest and best form of advertising, 'Word of Mouth.
' Blogging is predicated and derives its impetus and momentum through the value of Social Media.
Blogging creates a resourceful, strong, robust, expandable and socially flexible environment to engage your clients.
So Blog or don't Blog...
the decision is yours.
Blogs are cheap to create, provide exceptional branding opportunities for local and global companies, and offer an intimate platform to engage your clients and associates in a very unique and personal manner.
In simple terms, Blogs are the 'Town Hall' of the virtual world.
Despite the obvious advantages of Blogging it has been my experience (which I am sure is shared with other Internet Marketers) that the majority of business owners are reluctant if not reticent to engage the Blogosphere.
Why? Wherein lies the problem? Perhaps the problem is esoteric in nature.
An aversion to Blogging seems to be deeply rooted in a collateral interpretation of the way small to medium size business interprets and understands the Blogosphere.
Indeed, the word 'Blogosphere' itself (having not yet been formally defined in the dictionary) is more than likely already viewed by business owners as a parallel universe that exits on a virtual plane lacking any real relevance to the physical world.
My assertion, once again, the reluctance of business to Blog is based on an inherent misunderstanding of the Blogging process and the innate power of the blog.
Couple the perceived esoteric nature of blogging with an unwillingness to explore industry issues that are most likely cherished as proprietary industry knowledge and you have a scenario that is certain to confront the open-air atmosphere of a sharing Internet Marketing environment.
To fully understand the dynamic between business and Blogging we must, in all fairness, understand why the great majority of small to medium size businesses objects or fails to engage the Blogosphere on a proactive level.
The most common objections I have heard regarding Blogging by small to medium size business can be placed into three leading objections: 1.
) Time to write a Blog; 2.
) The idea that Blogging is not a good medium for their business model and/or niche; and 3.
) A lack of understanding what a Blog is and how it fits into a given business model.
In order to demonstrate why these objections are completely erroneous, by way of explanation, let us first introduce the simple formula of a Blog.
What is a Blog really? 'A Blog by any other name would still read as sweet!' A Blog, or the term Blog was derived from the blending of two terms, 'web' and 'log' resulting in the creation of the term WeBlog.
Initially this novel concept served as a platform for individuals to enter the social environment of the Internet by serving as a personal diary.
Blogs initially made their debut as a way to provide a diary of daily events or specific commentary on a particular subject as recorded and perceived by the 'blogger.
Blogs began as a way to communicate or syndicate subject matter on the Internet similar to the way Facebook does today.
A new way to mass communicate to the world on a social platform, Blogs quickly gained momentum and relevancy with the search engines.
Blogs represent fresh, original, and relevant content that fills a much needed vacuum epitomized by the incorrigible and insatiable need for instant information demanded by the masses and feed by the major search engines.
Blogs then matured into a medium for providing very industry specific and insightful relevant authority based commentary on a particular subject matter.
This is when smart business owners and corporate marketing agencies began to place credence on the value of a Blog.
The Blog was no longer simply a vessel to communicate the mundane and/or spectacular events of an individuals' daily life, it became a real marketing opportunity for business.
Utilizing a Blog a business, no matter how small or how large, local or global could now profile products and services or initiate a branding campaign to a very attentive targeted audience on a highly affordable level.
Since then, every successful business has engaged the 'Blogosphere' in an effort to capitalize of the seemingly never ending supply of qualified and motivated clients.
The truth regarding the 'Blogosphere' is not cloaked in a secret formula for Blogging success.
It is not a mystery shrouded in intrigue and surrounded in a dense impenetrable Internet Marketing code only revealed to the greatest Internet Marketing Gurus.
Blogging is a very simple process that allows local and global business to engage their clients on a very personal and interactive level.
Your company Blog is a very essential and much needed marketing tool.
The purpose of this tool is to communicate directly with your clients on a personal level within a casual and friendly environment.
A Blog provides you the opportunity to create personal experiences for your clients.
Through the use of form, style, texture, and presentation a Blog becomes a very personal, yet very public, expression of your unique characteristics as a business.
Your Blog becomes a window through which your company's key assets, products, services, values, social consciousness, and culture are both viewed and received.
A Blog can truly be anything you want it to be.
It can be simple or a motivating user-driven interactive client interface that brings your products, services, and business message to life within the social fabric of a very active Internet community.
A dedication to Blogging can provide an unlimited number of business opportunities for your company.
Blogging with an eye toward innovation and creativity can and will lend your message a very significant advantage over your competition.
So what's the bottom line? If you own a business and provide goods or services to private or public sectors and want a competitive advantage in the marketplace you need to Blog.
Blogging is simple, can be accomplished in a few minutes a day, and provides marketing benefits in terms of Cost-Per-Lead vastly more affordable than the majority of most advertising media.
The process of Blogging ensures the creation of an active and robust venue to communicate with your clients.
Blogging is essentially the promotion of your products and services through the oldest and best form of advertising, 'Word of Mouth.
' Blogging is predicated and derives its impetus and momentum through the value of Social Media.
Blogging creates a resourceful, strong, robust, expandable and socially flexible environment to engage your clients.
So Blog or don't Blog...
the decision is yours.
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