Set This Up Before You Get Nuts With MLM Lead Generation
If you've been in the network marketing industry for any length of time you would have quickly realized how important MLM lead generation is for your business because without leads you will quickly run into your warm market wall.
No Leads = No Business Well before you get all crazy about MLM lead generation stop and think for a second about what you're going to do with those leads are you going to just call them? Or maybe store them in an auto-responder? Or are you going to run your leads through a sales funnel with an end goal in mind? A lot of people "including me" tend to put the cart before the horse and spend all their time trying to learn the strategies for MLM lead generation without actually setting themselves up for success beforehand.
While lead generation is completely the life blood of your business you still need products, services and structure to your business and you shouldn't rely solely on your company's business model.
You should be creating your own business model and incorporate your business opportunity into the mix.
So what do I mean by creating your own business model? Well before you start driving traffic and capturing leads you can create a sales funnel that you funnel your leads through which will ultimately create you automated income when your leads purchase the products in your sales funnel.
How do you create a sales funnel? It all starts with the funded proposal which is a cheap information product you sell on the front end, so as soon as someone enters their details into your capture page they are then taken straight to a sales page where they have the opportunity to purchase a cheap info product.
The funded proposal can be anything from an eBook you created yourself to a complete marketing system where you can create a monthly residual income from signing people into the system, however for this to work your funded proposal must be congruent with your marketing.
The funded proposal allows you to make upfront income which will fund your marketing or pay for any auto-ships that you might have with your MLM company.
So the funded proposal is the front end you now need a back-end to your sales funnel and you do this by creating an email follow-up series in your auto-responder with more targeted products where you make affiliate commissions when you make sales through your affiliate links.
The back-end of your sales funnel is where the big money is because you can funnel your leads from a cheap info product on the front end to a high ticket business opportunity or seminars etc on the back-end but this all comes down to how you want to create your business model.
These are all the things you need to plan out before you start getting serious with you MLM lead generation because the stats show that 80-90% of people you show you business presentation to won't join, so you need a way to profit from these people and the sales funnel is the answer.
I want to encourage you to look beyond your chosen network marketing/MLM company and see the income potential of a profitable sales funnel could have in your life and business.
If your company closed their doors tomorrow you would still have income coming in on complete auto-pilot because of your sales funnel and your MLM lead generation.
No Leads = No Business Well before you get all crazy about MLM lead generation stop and think for a second about what you're going to do with those leads are you going to just call them? Or maybe store them in an auto-responder? Or are you going to run your leads through a sales funnel with an end goal in mind? A lot of people "including me" tend to put the cart before the horse and spend all their time trying to learn the strategies for MLM lead generation without actually setting themselves up for success beforehand.
While lead generation is completely the life blood of your business you still need products, services and structure to your business and you shouldn't rely solely on your company's business model.
You should be creating your own business model and incorporate your business opportunity into the mix.
So what do I mean by creating your own business model? Well before you start driving traffic and capturing leads you can create a sales funnel that you funnel your leads through which will ultimately create you automated income when your leads purchase the products in your sales funnel.
How do you create a sales funnel? It all starts with the funded proposal which is a cheap information product you sell on the front end, so as soon as someone enters their details into your capture page they are then taken straight to a sales page where they have the opportunity to purchase a cheap info product.
The funded proposal can be anything from an eBook you created yourself to a complete marketing system where you can create a monthly residual income from signing people into the system, however for this to work your funded proposal must be congruent with your marketing.
The funded proposal allows you to make upfront income which will fund your marketing or pay for any auto-ships that you might have with your MLM company.
So the funded proposal is the front end you now need a back-end to your sales funnel and you do this by creating an email follow-up series in your auto-responder with more targeted products where you make affiliate commissions when you make sales through your affiliate links.
The back-end of your sales funnel is where the big money is because you can funnel your leads from a cheap info product on the front end to a high ticket business opportunity or seminars etc on the back-end but this all comes down to how you want to create your business model.
These are all the things you need to plan out before you start getting serious with you MLM lead generation because the stats show that 80-90% of people you show you business presentation to won't join, so you need a way to profit from these people and the sales funnel is the answer.
I want to encourage you to look beyond your chosen network marketing/MLM company and see the income potential of a profitable sales funnel could have in your life and business.
If your company closed their doors tomorrow you would still have income coming in on complete auto-pilot because of your sales funnel and your MLM lead generation.
Source...