Blogging is a very large trend on the Internet.
For that matter, many businesses have found that blogging can effectively be used in their marketing strategies.
In fact many businesses have added blogging as an important part of their web presence.
There are a lot of benefits to blogging for as they are easy to learn and allow you to easily post content as you create.
Following are six benefits of a business blog:

1. Grow your customer base: blogs are read often by Internet users.
   If you use your blog as an opportunity to create relevant information about topics that your customers might be interested in, this can help you attract more visitors.
   Aside from this, consistent blog updates will also help to increase your search engine presence.
   
2. You can instantly communicate with your readers: consistently updating your blog will allow your business to keep in touch with your customer base.
   You can use your posts for company news, current events, and your thoughts and opinions pertaining to these.
   Moreover, if your customers comment on your posts, you have the opportunity to answer their questions so that other viewers can read them and be informed.
   
3. Build your customer list: blogs are extremely important for helping your business generate new leads.
   Your blog posts will not only allow you to promote your services but also gain new leads for potential future sales.
   These leads are highly targeted as the readers of your blog are interested in the topic that pertains to your services.
   
4. Increase your web presence: a professional blog can help you increase your online reputation.
   When you create posts pertaining to your business field you present yourself as an expert to your readers.
   As your readers begin to increase they will appreciate your knowledge in their field of interest.
   
5. More opportunities for revenue: if your blog is popular and manages to receive a lot of traffic, there are possibilities to sell advertising on prominent spots on your blog.
   
6. Increase search engine awareness for your business: blogs tend to get more attention from the search engines as opposed to traditional static websites.
   The reason for this is because content changes and updates are made frequently in a blog.
   If you optimize your blog correctly the search engines will be notified them second you make an update.
   

Finally the biggest benefit of blogging for your business is that each of your customers will know and feel that there is a real person operating your business.
In a world full of automaton, this is important.