If you're currently trying to sell your coaching programs online, I don't think I have to tell you that convincing people to buy isn't easy.
It's not because they don't need your offering or that they cannot afford it.
Believe me people these days are more than happy to spend just to learn something new.
The thing is, the competition is very stiff.
Try researching the phrase "internet marketing coaching programs" and you'll get not just thousands of available programs in the online arena offered by both established coaches and rookies.
Although competition is good for buyers, it's not entirely for information marketers like you.
In this article, I wish to share with you some things that you can make use of to generate more attention and to sell more programs.
These are the following: First, I would recommend giving out free samples.
When people buy any type of product or service, there's always a risk that comes with the purchase.
What if the program doesn't work for me? What if it's not something that I hoped for? What if I decide later on, it's not worth my money? This is the common questions that these people have before they swipe their credit cards.
To give them an assurance that your programs are really effective, offer them sample session.
You can choose to send them instructional email, give them a link to a video containing the information they're looking for, or you can conduct free session using Skype.
You need to ensure that you'll impress at least 75% of your attendees to secure decent sales.
Discounts and freebies.
My wife always buy the same detergent every week but when other brands have amazing freebies or are on sale, she doesn't mind giving them a try.
This is how most buyers think.
If you can help them save then, you'll get their attention.
So, consider giving out freebies or add-ons.
For example, you can offer free ebooks or DVD series or throw in free phone coaching session.
You can also offer discounts especially to those people who have already purchased from you before.
Take advantage of referrals.
Get your most satisfied customers to help you bring more business to your doorstep.
Encourage them to recommend your programs to their friends and family members.
As they have first-hand experience, you can be assured that they'll be more effective in convincing people to try your programs.
Reward them each time they help you close a sale.
You can give them vouchers or free products/services or even commission.
I'm sure they're going to appreciate it.
Money back guarantee.
This will definitely boost your sales.
As I mentioned a while ago, buyers are not really happy with the risk that comes with their purchase.
So, remove it by offering money back guarantee.
This simply means that you're going to issue refund if these people are not happy with your programs.
If you're committed in giving them what they deserve, you've got nothing to worry about, right?