Link building means establishing a lot of links back to your Web site and thereby giving it much-needed visibility on the search engines that will direct Internet users to your site URL.
An article marketing campaign is an effective way to do this.
Keyword choice To be effective, link building should start with the right keywords.
The right keyword or phrase is not always one that is the most popular, because it may not really be feasible to capture a good search engine position by using the most popular keyword in your particular niche.
The competition for the most popular terms can be very fierce.
It's often more practical to choose the less popular keywords that you can achieve a respectable search engine ranking with.
Article marketing campaign When you have chosen your keywords or phrases, it is then necessary to prepare well-written articles that contain an appropriate density of these keywords, optimally around 1 to 3 percent of the total number of words in the article.
At the bottom of an article, you can include a resource box with the name of the article author and a link to your Web site.
The tone of the articles is preferably informative.
An article is more likely to be well received when it is edifying rather than aggressively promotional.
Distribution of articles is the next step.
It's vital for your articles to be submitted to their relevant directories, and categories within the directories, whether you use article submission software or not.
Links galore Once the articles are published, they are then available to be indexed by all the major search engines.
An Internet user can do a search query for your keywords, which will lead to an article you have propagated.
When the Internet user reads the article and finds it engaging, he or she is predisposed to click on the link back to your Web site.
Having an ongoing article marketing campaign gives a boost to your Web site traffic and helps ensure that your Web site rankings will not be overtaken by the competition.