Start internet marketing by establishing yourself through a credible and powerful website.
'Credible' meaning: well organised, relevant to title and current.
If you achieve this, you will carve a presence on the internet to market yourself or your product.
Begin your internet marketing for small business by deciding what you will be promoting.
Will it be an affiliate product, your own product, or your own set of skills? There are many internet marketing resources to help you create your product, but first it is most important to establish your own blog or website that is Search Engine Optimized with a keyword rich domain name, and one that is providing reliable and weighty information.
Start with this approach to your advertising and promotion strategy: 1.
Frame your business clearly in your mind depending on your audience and who, or what, you exactly want to promote.
If you're like many Internet Marketers (who teach how to make money online), the frame for your business may simply be your own personality, because you want to 'brand' yourself.
If this is the case, your site could revolve around you, the products you have created and other people's products you consider worthy of endorsing.
On the other hand, if you don't sell to the Internet marketing crowd, then your business may be framed around the niche of products you sell as an affiliate, or around your own product.
Whatever the case may be, take some time to cement this framing before you move to the next step, because it will help determine the theme of your site and how you set the information before your visitors.
If the theme isn't clear to you, it definitely won't be to your customers either.
2.
Select a domain name that is keyword rich - one of your most critical marketing tactics.
It can be your own name, if branding is your main idea, or the name of your business, but in general, it should not be a giant string of words connected by dashes.
Keywords used in the first part of the domain, followed by 'now' or '4u' or 'help' are acceptable.
3.
Purchase your keyword-rich domain name and hosting at reliable sites.
Ask your mentor for the most reliable and reasonably-priced.
Steer away from high monthly fees.
4.
Develop your website platform: Currently, Wordpress is the most user-friendly, creative and powerful website creation tool with push-button technology that enables a website to be constructed and underway within a very short period of time.
Use it as website, use it as a blog or create one of each and then backlink to each other.
By the end of this process, you will have a well-themed site with a clear purpose that appears credible and attractive to visitors.
Once they visit, your site needs to be very relevant to their searched keywords and then provide enough information to have them stay long enough to either seek more information from you, or actually decide to buy.
Your best marketing tactics have begun!