Whenever you hear the word Canon, you always associate it with two things.
One, that of an effective war machine that spells the difference in who wins the war, and two, that of a company that manufactures and distributes digital imaging equipment.
The Canon brand of imaging equipment has been around for a long time and a lot of amateur photographers have been using this kind of camera for their photo shoots.
In fact, ever since it began manufacturing its first thirty five millimeter focal plane shutter camera in 1936, Canon became one of the most trusted names in photographic imaging.
A lot has happened since then but the superior quality that Canon embeds in each of its imaging equipment has always stayed the same.
Today, Canon has embraced the wave of the future and once again has developed another set of digital equipment that is poised to set the trend in digital photography.
This new breed of digital camera line called the Canon Powershot series promises to become an indispensable gadget of every amateur and professional photo enthusiast.
Its ability to pack extremely powerful and advanced features in a compact size is already wowing those who know a lot about photography and digital imaging.
Consider this fact, when you hear the term "professional camera," what comes immediately into your mind is a rather humungous set of equipment that you always see during the Space Shuttle take-off, right? Now try to imagine all the features of that professional camera you saw packed into a compact sized camera which you can fit even in one of the pockets of your jacket.
It may seem improbable to you but that is actually a fact.
The feature rich Canon Powershot digital cameras are engineered and designed in such a way that capturing momentous events with it gives you the feeling that you are taking pictures using a professional camera.
With its advanced low light capability, you would not have to worry about getting grainy images when you shoot that picture in an overcast sky.
Constant research and development, particularly in the field of digital imaging technology, by Canon to make their products measure up to the demand by consumers has paid dividends and now, trust rating for Canon products are at an all time high.
Throughout the decades, Canon has made it a point to give to the consumers what they wanted and the consuming public reciprocated by patronizing their products, as proven by the now popular Canon Powershot series of digital cameras.
Truly, the name "Canon" has become synonymous with digital imaging technology and by the looks of it, will be for a long time.
With the arrival of Canon's Powershot line of digital cameras, consumers would definitely add another star to its trust rating.