I have read many anti wrinkle cream reviews, but there is always some missing information.
What are the ingredients? You cannot compare anti aging wrinkle cream, unless you can learn about and read about the ingredients.
Do you rely on the claims made by celebrity endorsers and marketers? You must know that celebrities are paid for their endorsements and the marketer's only job is to sell the product.
They never mention the possibility of adverse or allergic reactions.
That won't sell the product for them.
You must also realize that many published anti wrinkle cream reviews were written by people who are affiliated with the company, in one way or another.
To be a smart shopper, get results and protect your health, you have to be an "informed" consumer.
Consumer safety groups try to help.
They publish research reports and test compounds for safety.
The Environmental Working Group, for example, recently found that lipsticks and other personal care products were contaminated with the heavy metal lead.
After learning about all of this and the other health hazards in our beauty aids, I began to compare anti aging wrinkle cream that was "all natural".
But, still I found that natural is not always equivalent to safe.
Even some organic compounds increase our cancer risks.
You won't find information like that in anti wrinkle cream reviews and they don't require manufacturers to put cancer warning labels on cosmetics.
There are many things to avoid.
But, you can start by avoiding sunscreens.
If you compare anti aging wrinkle cream ingredients, you will see, as I did, that the vast majority of them contain at least one sun screening compound.
Most of them were not adequately tested for safety before being released on an unknowing public.
When you compare anti aging wrinkle cream ingredients, you will often see oxybenzone or benzophenone.
Over two years ago, researchers proved beyond a shadow of a doubt that those organic sun screening compounds cause increased free radical production in the skin and DNA damage when exposed to sunlight.
That makes them "photo-carcinogens".
Yet, I've seen positive anti wrinkle cream reviews for products that contain these compounds.
So, even when you read about something that "sounds good", do a little more research, before you give it a try.
If you want to compare an anti aging wrinkle cream that is really effective, you need to look for one major ingredient; Functional Keratin.
This protein peptide is extracted from sheep's wool and processed carefully in order to prevent it from becoming inactive.
It is the only digestible form of keratin in the world.
Most keratins are hard and processing them renders the proteins inactive.
They cannot be used by the skin's cells.
Keratin is what gives the skin its strength, elasticity and firmness.
In clinical studies, it has been shown to increase skin cell production, strengthen collagen fibers, reduce inflammation and act as an antioxidant, preventing and repairing free radical damage.
Now it's time to stop reading anti wrinkle cream reviews and look for Functional Keratin.
There are other effective compounds, but that's the best one to start with.