It doesn't take a genius to know that if you don't wrap up the sale with a cash receiving closing you've lost the sale, you've made no money, and you'll be eating beans again.
Wrapping up the sale is 90% of the course of marketing.
In article marketing the wrap up is in the closing.
A resource box at the bottom of your article drives traffic to your website so you can wrap up the sales with a different sort of closing.
The purpose of article marketing is to drive traffic.
That means you'd better do a lot of it.
250 Articles will grab your readers and drive them to the resource box.
They'll want to know what the heck you're doing.
Give them an answer.
Tell your readers in the article what they need to know to have a purpose of their own.
If you walk by a bell ringer at the grocery store, you'll know they're collecting money for the Salvation Army.
You don't have to read the sign, you know by the actions.
When you read an article that gives you quality substance and promotes a product you know there's gotta be more.
You'll know if you want more about that product, you can go to the website link at the bottom and find more information.
That's the purpose of article marketing - you're giving your reader valuable expert advise and a link to the place where they can get more of that advise.
Wrap it up with a closing that gives them more of the same solutions.