Be Authentic

• College students are savvy consumers, so they look for authentic brands that don't speak down to them or try to appear too "hip" to get their attention. As you come up with strategies and tactics to reach college students, remember to be authentic. College students prefer honest marketing practices, with little to no hype. They're savvy enough to educate themselves about products before making final buying decisions, so they immediately recognize when products don't fulfill the promises they've made in their marketing.