Award Winning Luke 1977
Luke 1977 clothing is an independently owned design-led men's fashion brand with a tight distribution policy, meaning their apparel can only be found in selected stores.
This exclusivity has led them to becoming a highly sought after brand that appeals to the modern lad, a gentleman, a working class hero and a bit of a rogue.
From its humble beginnings in the West Midlands the brand has developed into a leading contemporary menswear designer, leading to the well-respected Drapers magazine naming them as Young Fashion Brand of the Year award in 2010.
Luke 1977 is part of the tradition a number of British brands have followed where they produce clothing inspired by and clothing for the football terraces.
Football and men's fashion styles have a rich history that mainly started in the early 1980s with the casual culture where lads started wearing designer fashions to the matches, mostly to avoid the attention of the police but also because they had a very keen eye for style.
Modern football grounds hold a lot of well-dressed men but not because they're trying to avoid the gaze of the police, they simply like to look good, it is here that we find Luke clothing's niche.
It doesn't end there however as the collections are always created for every social need, equally at home in the city bar scene, on the terraces or in the pub.
The recognition doesn't simply exist in the UK however as their influence has now crossed overseas, being recognised for its edgy, detailed and ultimately practical interpretation on contemporary designer menswear.
The brand was established in 2001 by Luke Roper, son of a talented dressmaker so ability for making clothes clearly runs in the family.
He takes inspiration "from all the people that surround him" so he must have some very well dressed friends, but it also means everything is coming from a very genuine place leading to styles that don't feel forced or contrived.
Their collections often feature bold colours, subtle branding, redefined classic Breton stripes and colour blocking.
Attention to detail is always key with Luke 1977 there's no simply finding a regular fit cotton tee then printing onto it, embellishments, embroidered logos and innovative pockets are what sets this brand apart.
It's time for the competitors to step up their game really, keep your eyes firmly fixed on this brand to see what they come up with next.
This exclusivity has led them to becoming a highly sought after brand that appeals to the modern lad, a gentleman, a working class hero and a bit of a rogue.
From its humble beginnings in the West Midlands the brand has developed into a leading contemporary menswear designer, leading to the well-respected Drapers magazine naming them as Young Fashion Brand of the Year award in 2010.
Luke 1977 is part of the tradition a number of British brands have followed where they produce clothing inspired by and clothing for the football terraces.
Football and men's fashion styles have a rich history that mainly started in the early 1980s with the casual culture where lads started wearing designer fashions to the matches, mostly to avoid the attention of the police but also because they had a very keen eye for style.
Modern football grounds hold a lot of well-dressed men but not because they're trying to avoid the gaze of the police, they simply like to look good, it is here that we find Luke clothing's niche.
It doesn't end there however as the collections are always created for every social need, equally at home in the city bar scene, on the terraces or in the pub.
The recognition doesn't simply exist in the UK however as their influence has now crossed overseas, being recognised for its edgy, detailed and ultimately practical interpretation on contemporary designer menswear.
The brand was established in 2001 by Luke Roper, son of a talented dressmaker so ability for making clothes clearly runs in the family.
He takes inspiration "from all the people that surround him" so he must have some very well dressed friends, but it also means everything is coming from a very genuine place leading to styles that don't feel forced or contrived.
Their collections often feature bold colours, subtle branding, redefined classic Breton stripes and colour blocking.
Attention to detail is always key with Luke 1977 there's no simply finding a regular fit cotton tee then printing onto it, embellishments, embroidered logos and innovative pockets are what sets this brand apart.
It's time for the competitors to step up their game really, keep your eyes firmly fixed on this brand to see what they come up with next.
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