What"s Wrong With Your Facebook Fan Page? 3 Mistakes You Are Probably Making And How To Fix Them
Facebook Fan Pages have the ability to drive the entire revenue for the average small business.
But even though tens of thousands of new Fan Pages go online each week - very few of them are set up with the right assets to find new customers or make any sales.
Is that happening to your business's fan page? If so, let's take a look at three common mistakes that many businesses are making, and ways you can avoid or fix them on your page.
Mistake #1 - Not using Facebook for the purpose it was intended...
being "social.
" What to Do Instead - Look, most of us are on Facebook because we want to connect with friends, family, people who share common interests, and, yes, even businesses.
But it's no fun to connect with a business that doesn't want to connect with us.
So if your content on Facebook is all one-way, constantly promotional, or just plain boring, then your fans won't want to play with you.
Instead, create content that asks for their engagement and be sure to be there to answer your fans' questions and comments too.
Mistake #2 - Not including clear direction for your fans to take action What to Do Instead - If you've got something to sell or a special offer to share, you need to make it easy for your fans to take action.
That's why you need to include clear instructions or calls to action in your posts.
Things like "click here," "share this," and other specific instructions will go a long way to getting people to actually do what you want them to do.
Mistake #3 - Not using all your Facebook real estate to your advantage What to Do Instead - Do your cover photo and profile image make it clear to your page visitors and fans who you are an what you do? Do they say to people: "yup, you're in the right place! Come join the conversation.
"? If not, then those are two more places where you can probably make some smart changes.
But don't stop there...
make sure that you are using Facebook's tabs effectively to insert custom content, using apps, iframe content from your website, or even sales pages and order forms.
And then be sure to make page posts to direct fans to those apps as well.
CALL TO ACTION/RESOURCE BOX Formula - [FIB] - Flow - Invite - Brand
But even though tens of thousands of new Fan Pages go online each week - very few of them are set up with the right assets to find new customers or make any sales.
Is that happening to your business's fan page? If so, let's take a look at three common mistakes that many businesses are making, and ways you can avoid or fix them on your page.
Mistake #1 - Not using Facebook for the purpose it was intended...
being "social.
" What to Do Instead - Look, most of us are on Facebook because we want to connect with friends, family, people who share common interests, and, yes, even businesses.
But it's no fun to connect with a business that doesn't want to connect with us.
So if your content on Facebook is all one-way, constantly promotional, or just plain boring, then your fans won't want to play with you.
Instead, create content that asks for their engagement and be sure to be there to answer your fans' questions and comments too.
Mistake #2 - Not including clear direction for your fans to take action What to Do Instead - If you've got something to sell or a special offer to share, you need to make it easy for your fans to take action.
That's why you need to include clear instructions or calls to action in your posts.
Things like "click here," "share this," and other specific instructions will go a long way to getting people to actually do what you want them to do.
Mistake #3 - Not using all your Facebook real estate to your advantage What to Do Instead - Do your cover photo and profile image make it clear to your page visitors and fans who you are an what you do? Do they say to people: "yup, you're in the right place! Come join the conversation.
"? If not, then those are two more places where you can probably make some smart changes.
But don't stop there...
make sure that you are using Facebook's tabs effectively to insert custom content, using apps, iframe content from your website, or even sales pages and order forms.
And then be sure to make page posts to direct fans to those apps as well.
CALL TO ACTION/RESOURCE BOX Formula - [FIB] - Flow - Invite - Brand
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