Visual Identity

• Your card should align with the format of your other promotional materials; this will communicate stability to customers. Take into consideration the different aspects of the insurance industry and include text and images that are tailored to it. However, because you are in competition with other companies in your industry, decide on elements that will help differentiate you. Choose contemporary graphics--not just the typical eagles, stars and flags--so that you don't give your business an outdated identity.
  
  

Content

• Include your full name, phone and fax number, email address, business name and logo, website, and office address on your card. This gives your clients the ability to contact you in their preferred way, and gives them the sense that you are accessible. Make sure to list your work email address instead of a personal account, because it is more professional. If you include a photo, which helps to grab attention immediately, make sure it is high-resolution.
  
  Incorporate a slogan or statement that gives clients a better understanding of how you and your company do business. Use this saying to ensure them that you are different from the next company and that choosing you offers a specific benefit to them. Your slogan should hint at your strengths as a company, whether they are reliability, flexibility, low-cost services, or personal attention to clients. The insurance business is one that is built on trust; therefore your card should communicate your professionalism and trustworthiness to potential clients.
  
  The information on your card should not appear cluttered, so use both the front and back of your card. A well-organized card implies that your business is efficient. If an insurance company feels the least bit sketchy, customers will look for something more consistent. All text should be in a font that is easy to read; don't just choose your favorite one. Follow the same principle when selecting colors. Use ones that bring the emotional response you seek from your customers.
  
  

Printing Options

• You can have your cards printed at a local print shop, order them online or print them yourself from your office. Whichever method you choose, make sure to select a paper that is thick so that it will not wear easily.
  
  Online print shops offer a variety of paper options and can print color cards inexpensively. Local print shops are typically more expensive but offer you the convenience of being able to see and feel your paper options to know what you like best. Printing cards at your office allows you to have a batch of cards almost immediately, but it may limit their quality. Choose the method that will give you the most professional card in the time frame that you need it in.