Many would say that in a sense, Scandinavian Airlines was destined to succeed. Their beginnings were humble, sure, but not as humble as some other airlines over the last several years which is why we can say this. The airlines took shape when small, local airlines with Scandinavia put their forces together along with a Swedish investment partner. What this meant for the company was existing assets creating advantages unavailable to similar companies. Due to the already established infrastructures of the existing airlines and their pooled assets and resources, this airline was able to quickly get moving. Their beginning was of course, not a fluke, as we can see by their overall success.rnrnThe year 2006 yielded 42 billion Swedish Krona, or SEK for SAS. During that year, they carried a total of just over 25 million passengers domestically and around the world. That alone put the airline at #9 on the top 10 in Europe charts. Intelligent mergers and acquisitions played a major role in that success. Besides, they are also among the founding members of the Star Alliance Group of aviation consortiums. As you can see their willingness to join forces amicably over the last 50 years or so, has been largely successful. A huge part of the success for any airline is brand awareness and marketing. In the mid 1950's Scandinavian Airlines set the world on fire with it's marketing campaigns aimed at increasing it's brand awareness worldwide. One of the first routes over the North Pole was a maiden flight to Los Angeles on the western United States coast line. Then they took a leap of faith and branded this service as "round the world service over the North Pole to the US." This flight service included destinations such as Anchorage, Alaska; Copenhagen and Tokyo, Japan.rnrnDenmark is one of three countries which have fractional ownership to Scandinavian Airlines. The primary area of flight operational responsibility is from Copenhagen to points around Europe.rnrnSome more air routes include travel throughout Denmark and also a flight to Oslo, Norway. SAS DK employee head count is not even 3,000, while the overall company has greater than 15,000 people employee. The story is comparable to that of SAS Sweden because that company additionally has a percentage of ownership. The areas of operation include flights throughout Sweden, as well as flights initiated Stockholm, Sweden to cities throughout Europe. rnrnSeparate business divisions were created for each of Scandinavian Airlines different service areas. The main structure of this company, from the very beginning, has resembled an alliance between the financial investors and the different airlines in the group. Now, the partner airlines have merged into the conglomerate known internationally as Scandinavian Airlines Systems (SAS). The SAS Group's average number of employees was 15,379 in the first quarter of 2009, and they are divided among Denmark, Norway, and Sweden.

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