A private investor and several airlines formed Scandinavian Airlines shortly after World War 2. This alliance of like-minded aviation interests because they saw a clear need to meet the rising demand for international travel. The ending of the war had and amazing effect, because it was once again safe to fly. Once the company was created, the flight operations in the European skies took place. The infrastructure and fleet assets were already available to them. What ensued over the years to come was a dedicated effort to provide quality service as well as taking advantage of new alliances.rnrnIn the middle of the 1950s, Scandinavian Airline Systems (SAS) took off. The first airline company on earth that took a trans-polar flight is Scandinavian Airline Systems.rnrnThat means they flew across the top of the earth, the North Pole. With the final destination being Los Angeles, California, the bona fide flight was set in motion in Copenhagen, Denmark. Actually, this was a very smart move on the part of SAS. Because of the movie business in Hollywood, they gained an impressive amount of business and fame. With that incident, there became a more convenient route from the US west coast to Europe. The key to success for all airlines is brand awareness and marketing just to name a few. One thing Scandinavian Airlines is well known for is it's tremendous brand awareness coup in the mid 1950's. Scandinavian Airlines plotted out a route over the North Pole with a maiden voyage to Los Angeles California on the western coast of the United States. This route allowed them to take advantage of a huge branding opportunity, coining the "round the world service over the North Pole" phrasing. This flight service included destinations such as Anchorage, Alaska; Copenhagen and Tokyo, Japan.rnrnWe often talk about all the smart alliances SAS has entered into over the years. SAS also has dealings with code sharing, non-alliance airlines, via amicable agreements. The meaning of a code sharing agreement is really nothing more than a legal agreement between two parties that results in mutually beneficial outcomes. What this means for travelers is a broader availability of flights they can use to get to their destination and revenue sharing between companies depending on who holds the ticket. SAS has such agreements with Lufthansa, Austrian and United airlines. Another common occurrence with code sharing is called schedule integration which means fewer missed flights due to connection mishaps. rnrnScandinavian Airlines, or SAS, is an international airline with major hubs in Scandinavia and Europe. This is an extraordinary example of a well-known airline which is owned together by three countries and also throughout public stock ownership. The early years of SAS demonstrated how innovation with travel routes could prove to be very lucrative. The airline had the ability to collect a large amount of public responsiveness when they made a courageous move to initiate new air routes.rnrnA good deal of the achievements made by the company came about because of the predictions the management had during the end of the 20th century.

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