I was thinking the other day about the people who look at me as a celebrity. I was wondering why some people go ga-ga when they see me and others could care less.

The difference is those who saw me in movies such as The Secret, The Compass or Try It On Everything, or on television shows such as Larry King or Donny Deutsch, all have me branded in their mind. I'm a mind tattoo.

But how does that work?

How did a regular guy get turned into a celebrity?

How does a €branding€ get into the mind, anyway?

I've met a fair amount of celebrities over the last few years, and I've usually had the same starstruck experience.

But why?

And what can we learn from this?

Movies and television are great programming tools. Since the mind responds to emotion and visuals, a good movie or TV show will literally brand its characters in our minds. They can become unforgettable. They can become mind tattoos.

When people see me on the screen, they are actually programming their mind with emotion and imagery €" the two best ways to make a mental impression €" which means there's a €brand€ or €imprint€ or €tattoo€ in their mind around J.V.'s face.

When they then see me on the street, their mind goes click, brings up the branded memory, and they get an emotional rush.

I know this feeling, too, of course.

When I went to Robert Redford's Sundance ski resort in Utah a few weeks ago, I saw actor Russell Crowe (of Gladiator).

Before my mind told me who he was, it told me to stop and stare. Once I recognized him a moment later, I went ga-ga like anyone else who's been programmed. I never did speak to him.

When I met actor James Caan, I was the same way.

Jimmy, as he likes to be called, was open, friendly and playful with me. But for the first few minutes all I could see was a super star. I could barely speak. I was starring at Sonny from The Godfather. It was hard to shake it loose and just see James Caan as the lovable tough guy he really is. (I eventually relaxed and had a wonderful time with Jimmy. He's cool.)

Now here's what this has to do with you and me:

If you want to change anything, you need to do it with emotion and imagery, just the way movies and television imprint your mind.

In other words, trying to change yourself with just thinking won't cut it. You need to reach the emotional brain. You do that with imagery and feeling. If you add in repetition, you'll create lasting change.
For example, I've been studying Spanish in prep for my trip to Peru in May, where I'll be speaking to 35,000 people in a stadium about the Law of Attraction, along with Bob Proctor.

When I try to learn Spanish by looking at the words and repeating them, it's an uphill struggle. But when I learn the language with visuals and emotion, and add repetition, my mind then accepts the new €branding.€

If you want to attract money, for example, see yourself already wealthy, feel the joy of helping yourself and others with the money, and repeat this in your mind as much as its fun to do so.

By doing this you will €brand€ your mind with the new you. Once it takes hold (which can be very fast), and you act on your ideas, you will begin to attract money.

The lesson here is this: to change yourself you need to use imagery, emotion, and repetition. Do all three and virtually anything is possible.

€Espere milagros!€*

PS €" For examples of the power of this kind of €mind branding€ to create change, check out the Subliminal Manifestation DVDs Mark Ryan and I created on love and forgiveness, increasing sales, being fear-less, and attracting wealth. See http://www.subliminalmanifestation.com

* €Espere milagros€ is Spanish for €Expect miracles.€

Note: The picture is of an emerald green gem. I just felt like putting it there. No reason. Or was there? Actually, it's going to be the color of my eco-exotic hydrogen-hybrid Scorpion sports car, being made for me next month right here in Texas.