Before you begin writing any e-mail promotion, it's important that you sit down and clearly map out your offer.
Do not skip this critical step.
You want to make sure that you have all the details of your offer sitting in front of you before you start writing , because you're literallygoing to be plugging this information into a formula.
And if you want it to flow together nicely, you need be focused on the "big picture", the overall structure and layout , when you are writing ...
not scrounging up the details as you go.
You'll need to prepare answers to the following 10 questions in advance: 1.
What action do you want your readers to take? Promotions that focus on a single offer will pull much better results than promotions that include several offers.
2.
How will readers benefit from responding to your call to action? Benefits are an extremely important component of your e-mail promotion, because it's the benefits that push the readers to follow up through on your call to action.
3.
How will create urgency in your offer? Urgency is critical because it's what compels your readers to act TODAY rather than put it off with the intention of "coming back" another time.
4.
Does your offer include NUMEROUS compelling benefit or just one? If you need to communicate multiple benefits, you may want to write copy that includes bullet point, which allow you to cover information quickly in a small space and keep the text "scannable" by maintaining lots of white space .
5.
How long should your copy be? Once you've decide how many benefits your letter will include, and which format you will be presenting it in, you'll be able to decide on letter length.
6.
What links will be included and where should they appear? If you're including a link to your web side, you need to make sure that it does not appear too early in the letter.
You call to action with your link should appear after you've presented your benefits and created urgency -not before! 7.
Who isthe audienceyou're targeting? It's really important that you decide this in advance, because the more personal you can make your letter , the more sales it's going to generate.
8.
Who is e-mail coming from? This should be an easy decision - you should ensure that all of your e-mail promotions come from the same person within your business.
9.
What contact information will youprovide? The last paragraph of any e-mails you send should include a contact e-mail address for anyone with questions.
Alwaysremind your readers that you're a real person.
10.
What "extra" benefit will you include in your P.
S.
? So it's a good idea to include an effective P.
S.
that either restatesthe biggest benefit of your offer or includes a "bonus" grabber benefit that isn't mentioned in the body of the e-mail.