Writing a Sales Letter - Develop a Solid Closing
Sales letters have to be done right from beginning to end to get results, and there are no exceptions to this rule.
The headline and the body of the letter are important in drawing in your customer and informing them of the benefits of your product, but the closing is where you reel them in.
A solid closing will call the reader to action and tell them just why they should purchase or subscribe to what you have to give them.
Be precise in communicating what the next step is that you want your customer to take.
Should they visit your website, call your office, or mail in a payment? Give them instructions and let them know what they should expect from you in return from this action.
Provide them with the tools that they need to reach you.
Forms, phone numbers, email addresses, and site links should be included in the closing, to allow them to respond immediately.
Giving them the slightest chance to walk away risks losing the sale.
If they have to go searching fro the information they need to get their hands of your product, most will decide that it isn't worth the effort.
Make the process easy for them.
Asking customers to jump through several hoops to make a purchase is virtual sales suicide.
People want simplicity in making purchases, and they don't want to have to wait for a long period of time to get what they have paid for.
Give them an additional reason to act.
Include a special offer or a free incentive for taking the next step in the purchasing process.
Let them know that this is something extra, just for them.
By feeling that they have been given something extra, they are much more likely to follow through.
In writing a sales letter, be sure that you have given your customers everything they need to react to the information, promises, and offers given in your sales letter.
Without the steps to complete the purchase, they will quickly forget why they were convinced to act by the words that they read in the body or why they were drawn in by your headline.
The headline and the body of the letter are important in drawing in your customer and informing them of the benefits of your product, but the closing is where you reel them in.
A solid closing will call the reader to action and tell them just why they should purchase or subscribe to what you have to give them.
Be precise in communicating what the next step is that you want your customer to take.
Should they visit your website, call your office, or mail in a payment? Give them instructions and let them know what they should expect from you in return from this action.
Provide them with the tools that they need to reach you.
Forms, phone numbers, email addresses, and site links should be included in the closing, to allow them to respond immediately.
Giving them the slightest chance to walk away risks losing the sale.
If they have to go searching fro the information they need to get their hands of your product, most will decide that it isn't worth the effort.
Make the process easy for them.
Asking customers to jump through several hoops to make a purchase is virtual sales suicide.
People want simplicity in making purchases, and they don't want to have to wait for a long period of time to get what they have paid for.
Give them an additional reason to act.
Include a special offer or a free incentive for taking the next step in the purchasing process.
Let them know that this is something extra, just for them.
By feeling that they have been given something extra, they are much more likely to follow through.
In writing a sales letter, be sure that you have given your customers everything they need to react to the information, promises, and offers given in your sales letter.
Without the steps to complete the purchase, they will quickly forget why they were convinced to act by the words that they read in the body or why they were drawn in by your headline.
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