You may have already set up a website to promote your business.
Many businesses have done so in the last few years.
But, some people have put little effort into maintaining or improving it because they have not seen anything like the results which they were promised.
There may be a number of reasons for the lack of results which many people experienced: The website may not have been set up very well: Sometimes, a website can be attractive or even exciting, but pointless.
There are some things which a business website must have to be effective.
You may decide to edit the website which you have or start again with a different design.
That may because the new design is more modern, more appropriate to your business or easier to maintain and update.
It may not have been promoted well or at all: Many people have been sold the idea of having a website to promote or extend their business but thought that new customers would come flooding into the business as soon as they put it online.
They had not realized that, to get any measurable results, would involve an ongoing commitment as well as the initial outlay.
If you already have a website, but it is not giving you the sort of results that you want, you can easily check it's current status with Google and use these results as a guide to the improvement you get in the next couple of months.
Go to Google and type in site: www.
example.
com [replace example.
com with the name of your own website].
This will reveal the number of pages from your website which are listed on Google.
A very important factor in Internet popularity is the number of websites which have credible links to your site.
Just type links: www.
example.
com into Google and it will show the number of links to your website.
If there is a large number, but you are not getting good results from them, it's probably because the links are low quality ones which are not encouraging people to visit your site.
It's not the number of links which is most important, it's the quality.
That is why it is important to get links from sites that relate to your type of business or service.
You may be approached by people that want to exchange links with you but you will find that most of the sites which these people are promoting have no content related to the topic of your site.
That makes links from them useless to you.
Make sure that the links between different pages on your web site are between similar text.
You can also check how often this search engine visits your site.
This is a very important because you want to have the latest updates and improvements you've made to your site showing in the search engine as soon as possible after you make them.
Just click on the underlined Cache link to see your site as it was when the search engine's spider last visited it.
Check the date on that view.
When you have made some of the improvements, the spider might start to visit your site more often.
Be sure to check in a few weeks time.
Of course if you haven't been updating your site, the sooner you start the better.
If you have not got a site, I suggest that you start to set up a simple one as soon as possible.
Before you start writing those pages, get a note book and write down the words and phrases which someone might use when they're looking for your products or services on the Internet.
Then, go to the most popular search engine on the Internet, Google.
com.