Does Your Website Need a Redesign? Sign Two - Are You Invisible to the Search Engines?
Have you ever tried to Google your company name and not even shown up in the results? Super powers are cool, but if it's your website that's invisible, you may need to think about getting a new one.
If you run a local business, having a presence on the search engines is crucial.
Last year, 80% of searches online were looking for a local business, if you aren't showing up on the results you are losing customers to companies who are.
Here are some red flags that your website isn't getting the placement it deserves: 1.
You aren't optimizing your meta tags When Google displays a search result, you are able to see two main elements, the Title and the Description.
These elements are among the most important in the search engine's determination of what your website is about.
Having "untitled", generic "home" or "about us", or simply your company name is not helping in your quest to rank on a specific search term.
2.
Your website is 100% flash based If your website is 100% flash based and you aren't being indexed on the search engines, you may want to consider a redesign.
While the movement is beautiful, there are many drawbacks to flash based websites.
Consider using a more search engine friendly programming language such as HTML5, which can mimic the movement of flash, but still allows the search engines to spider your website.
3.
Your content isn't SEO friendly The search engines "read" your content to try and determine when your website is relevant.
Ensuring that your content has been written to include the keywords you want to show up on is important.
Having those keywords included in important elements of that content, such as h1 tags and anchor text will help even more.
4.
You are using outdated or 'black hat' SEO strategies Did you know that the algorithms used by the search engines to rank your website are constantly changing? Did you know that some of the tactics that yielded great results 3-5 years ago, may actually get you black listed today? If your website's SEO strategy includes keyword stuffing, invisible text, doorway pages, or other "black hat" SEO Techniques, your might find yourself banned from the search engines.
If your website isn't driving you the business that it should, and any of these red flags are present, you need to consider having your website redone, or at least "made-over" in a search engine friendly manner.
With more than 450 million searches performed daily on Google alone, if you aren't ranking, you may as well be invisible.
If you run a local business, having a presence on the search engines is crucial.
Last year, 80% of searches online were looking for a local business, if you aren't showing up on the results you are losing customers to companies who are.
Here are some red flags that your website isn't getting the placement it deserves: 1.
You aren't optimizing your meta tags When Google displays a search result, you are able to see two main elements, the Title and the Description.
These elements are among the most important in the search engine's determination of what your website is about.
Having "untitled", generic "home" or "about us", or simply your company name is not helping in your quest to rank on a specific search term.
2.
Your website is 100% flash based If your website is 100% flash based and you aren't being indexed on the search engines, you may want to consider a redesign.
While the movement is beautiful, there are many drawbacks to flash based websites.
Consider using a more search engine friendly programming language such as HTML5, which can mimic the movement of flash, but still allows the search engines to spider your website.
3.
Your content isn't SEO friendly The search engines "read" your content to try and determine when your website is relevant.
Ensuring that your content has been written to include the keywords you want to show up on is important.
Having those keywords included in important elements of that content, such as h1 tags and anchor text will help even more.
4.
You are using outdated or 'black hat' SEO strategies Did you know that the algorithms used by the search engines to rank your website are constantly changing? Did you know that some of the tactics that yielded great results 3-5 years ago, may actually get you black listed today? If your website's SEO strategy includes keyword stuffing, invisible text, doorway pages, or other "black hat" SEO Techniques, your might find yourself banned from the search engines.
If your website isn't driving you the business that it should, and any of these red flags are present, you need to consider having your website redone, or at least "made-over" in a search engine friendly manner.
With more than 450 million searches performed daily on Google alone, if you aren't ranking, you may as well be invisible.
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