Copywriting Tips - Making It Fit
Do you know why some copywriters only take certain clients? The reason is because, even though they won't admit it, they really can't handle every possible assignment that comes along, not just as far as time required but in the type of copy itself that needs to be written.
This article is going to explore the problem that copywriters have in making it fit.
Sometimes it's darn near impossible.
The first problem is time.
There are only 24 hours in each day.
Now, some jobs are, by nature, going to take longer than others for a variety of reasons.
Maybe the copywriter has to do more research for the project than usual because he's not as familiar with the topic.
Maybe there are more products to write about, such as when somebody is selling an ebook and includes six or seven bonuses.
Each one has to have copy written for it.
When time is a factor and you're charging the same amount for one sales letter as you would for another, naturally you're going to prefer taking assignments that aren't as time consuming.
The second problem is knowledge.
Personally, there are only certain projects that I will take on for no other reason than the fact that some topics are so foreign to me that there is just no way that I'd be able to write copy for them unless I did an enormous amount of research.
Even if I had the time to do it, the money I'd be making from the job wouldn't justify the time that I'd have to put into it in order to pull it off.
So for some topics, I won't even consider taking the job.
Naturally, each copywriter is going to have his or her priorities.
It's not my job to be your conscience of business manager, but you do need to be aware that not all copywriting jobs are going to be feasible to do.
Of course, if you're first starting out, you're probably going to be grateful for any job you get, so the above issues might not be issues at all.
But as you get a reputation, you're going to be choosy about the jobs that you take.
It's only natural that you would.
So please keep these things in mind when somebody comes to you and asks to have some copy written.
Get all the details first before you say yes or no.
You may be sorry you got yourself into something that just isn't worth while.
To YOUR Success, Steven Wagenheim
This article is going to explore the problem that copywriters have in making it fit.
Sometimes it's darn near impossible.
The first problem is time.
There are only 24 hours in each day.
Now, some jobs are, by nature, going to take longer than others for a variety of reasons.
Maybe the copywriter has to do more research for the project than usual because he's not as familiar with the topic.
Maybe there are more products to write about, such as when somebody is selling an ebook and includes six or seven bonuses.
Each one has to have copy written for it.
When time is a factor and you're charging the same amount for one sales letter as you would for another, naturally you're going to prefer taking assignments that aren't as time consuming.
The second problem is knowledge.
Personally, there are only certain projects that I will take on for no other reason than the fact that some topics are so foreign to me that there is just no way that I'd be able to write copy for them unless I did an enormous amount of research.
Even if I had the time to do it, the money I'd be making from the job wouldn't justify the time that I'd have to put into it in order to pull it off.
So for some topics, I won't even consider taking the job.
Naturally, each copywriter is going to have his or her priorities.
It's not my job to be your conscience of business manager, but you do need to be aware that not all copywriting jobs are going to be feasible to do.
Of course, if you're first starting out, you're probably going to be grateful for any job you get, so the above issues might not be issues at all.
But as you get a reputation, you're going to be choosy about the jobs that you take.
It's only natural that you would.
So please keep these things in mind when somebody comes to you and asks to have some copy written.
Get all the details first before you say yes or no.
You may be sorry you got yourself into something that just isn't worth while.
To YOUR Success, Steven Wagenheim
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