The prosperity of a business lies on three planes - brand popularity, market share and future prospect. Enterprises undertake serious measures to lay their full hand on and take control of them. However, one of the simplest ways to tread to this path is the use of promotional products. They are competent to give a business an overall development that leads to the realisation of these objectives. Amidst the concourse of promotional items the one that is studied to be the most effective are the promotional pens.

Let us weigh the pros and cons to see whether promotional pens can truly be termed as the 'harbinger of success'.

Intensive brand awareness:

Pens are commodities that are widely popular among audience at large. They are equally brought into application in both the professional and domestic sector. The increasing rate of literacy in every corner of the nation have resulted a spur in the usage of pens. Not only this, but pens have also found application in newer disciplines like computer marking, highlighting and sketching to be precise. Thus, we see that pens have gained in comprehensive presence among the audience. This has enabled them to be efficiently used as brand promotional conduits. They do not need to crack the hard nut of being included in the daily life of the audience, but remains with the only task to hit the audience memory hard with the brand image.

Economic proficiency:

Promotional pens are one of the best means to achieve economic proficiency in the media budget. They are priced at reasonable rates which enable organisations to procure them in more numbers within restricted budget amount. The low cost of promotional pens also help in getting discounts for enterprises making bulk purchases. The point to be driven home here is that an extensive base of audience can be addressed even within a fixed monetary availability. Thus, it is evident that promotional pens give a higher return on investment.

Prolonged brand promotion:

Promotional pens also secure the future prospect of a business for an extended period of time. There are various factors to its credit. The first is the highly portable nature of promotional pens. This allow them to carry the brand identity to places apart from their calculated area of appeal. The core audience take them along to novel destinations in their course of travel. Using them there gets the brand known among brand ignorant people. Pens are articles that often change hands. They may be shared among friends and relatives, lend and borrowed which again gives the brand they represent ample scope to be introduced in new audience sets.

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