Article Marketing for Coaches - Tips to Increase the Number of Your Sign-Ups

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This article is for those people who are offering online coaching services.
In here, I would like to help you increase your chances of getting more potential clients through the use of article marketing.
Here's what you need to do:
  1. List down all the problems and goals of your target market.
    Start by having a list of those topics that will surely turn the heads of your prospects.
    These are the problems or goals that can be resolved or accomplished by signing up to your coaching programs.
    These are the best things to discuss on your articles because they'll surely help you get your prospects to pay attention.
    Not only that, these topics will also allow you to showcase your in-depth knowledge in your chosen niche.
  2. Use nice, catchy titles.
    One of the things that you need to focus on is getting your articles opened.
    With the number of similar articles available in the online arena today, this can get seriously tough.
    It will really help if you make your titles attention-grabbing.
    Give your target audience reasons to pay attention.
    Give them the gist of your content and communicate the benefits that await them.
    Do this while using only powerful words that can target your readers' emotional hot buttons.
  3. Help your readers.
    You would want to convince your readers that you have what it takes to help them out.
    Give them a sneak peak of what you can offer them by making each of your articles unbelievably useful.
    Offer solutions to simple problems, provide the best answers to burning questions, and offer in-depth explanation on things that your target audience are dying to know about.
    Helping these people is like doing yourself a big favor; through this, you can convince them that you're an expert which is the key in winning their business.
  4. Write more articles.
    Writing 1-2 articles every week will not really make a lot of difference especially if you're just starting out in article marketing.
    If you really want to get noticed and if you want to enjoy stronger online presence sooner than later, you must find ways on how you can write more articles.
  5. Get your readers to like you.
    People will not sign up to your coaching programs even if you seem very knowledgeable if they don't like you.
    Use your articles to build personal relationship with your readers.
    Write using conversational tone and show genuine interest in helping them out.
    Project friendly image all the time and do things that can make your readers laugh.
    Believe me, this will make a huge difference.
  6. Submit your articles to top directories.
    Submit your articles to as many top directories as possible after writing and proofreading them.
    The more directories you use, the more exposure your articles will get.
    After that, promote them on social networking sites and on relevant forums and blogs.
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