Article Marketing Mistakes
Article marketing is criticized by people who have given up on the technique after one or two months.
They churn out the articles, submit them to article directories but goal to increase web traffic is no where to be found.
Why? Here are 6 article marketing mistakes people make that you should avoid.
Go through the list and check before you submit them to directories.
Article Marketing Mistakes 1.
Their article headlines are boring.
The article directories they submit to publish their articles but other websites will not re-publish their articles on their sites.
Readers scanning through the mass number of articles in the directories will not click to read them.
Make your headline beneficial to the reader.
Make them curious.
An excellent article is useless with a bad headline.
2.
The opening paragraph is boring or misleading.
After the first paragraph, the reader will determine if it matches the headline which they clicked on and whether it is worth reading the rest of the article.
3.
The content of the article is regurgitated.
You have stated obvious facts in your article which is so common sense, your reader will want to read something else.
Put your best content at near the top of your article.
It makes the readers want to read on for more.
4.
Your article is is poorly written.
The reader will judge your expertise based on the article.
If there are spelling mistakes and grammar mistakes, what makes you think the reader will have a good impression of you? Before you submit your article, check to see that it's free of spelling mistakes and grammar mistakes.
Find sentences that you can improve on and make it more interesting.
You are out there to make an impression so spend time on your article.
Producing an article requires thought and time.
Don't just write an article for the sake of writing one.
Know what your aim is, which is to tell others you're an expert on this topic.
5.
Resource box provides no call to action.
The resource box is what counts at the end of the day.
If your article is superb with excellent content, then the reader will inevitably read who wrote the article.
A lot of people just mention their name and place their website URL on the resource box.
If you're the reader, would you click on the link? What you need to do is give the reader a reason to click on the link.
If your article is about writing internet marketing articles, then tell the reader to visit your website to know more about internet marketing articles.
Preferably offer videos on the subject.
This makes a big difference on the click-through rate of your resource box.
Tell the reader what to do and why.
6.
After the reader finishes reading your article, there is no hint of what they should do next.
You need to make your readers curious on wanting to know more information.
For example, writing about how to use autoresponders to attract visitors to subscribe to your newsletter, you also need to mention that they need to know copywriting skills.
End your article with that remark hanging in their heads.
Then in your resource box, tell them to visit your website to know more about copywriting tactics and tips.
Your resource box is now more enticing.
Article marketing is a skill which you can learn in a short amount of time with the proper advice.
You need to go and read more on article marketing techniques and also learn how to market the articles that you've written.
They churn out the articles, submit them to article directories but goal to increase web traffic is no where to be found.
Why? Here are 6 article marketing mistakes people make that you should avoid.
Go through the list and check before you submit them to directories.
Article Marketing Mistakes 1.
Their article headlines are boring.
The article directories they submit to publish their articles but other websites will not re-publish their articles on their sites.
Readers scanning through the mass number of articles in the directories will not click to read them.
Make your headline beneficial to the reader.
Make them curious.
An excellent article is useless with a bad headline.
2.
The opening paragraph is boring or misleading.
After the first paragraph, the reader will determine if it matches the headline which they clicked on and whether it is worth reading the rest of the article.
3.
The content of the article is regurgitated.
You have stated obvious facts in your article which is so common sense, your reader will want to read something else.
Put your best content at near the top of your article.
It makes the readers want to read on for more.
4.
Your article is is poorly written.
The reader will judge your expertise based on the article.
If there are spelling mistakes and grammar mistakes, what makes you think the reader will have a good impression of you? Before you submit your article, check to see that it's free of spelling mistakes and grammar mistakes.
Find sentences that you can improve on and make it more interesting.
You are out there to make an impression so spend time on your article.
Producing an article requires thought and time.
Don't just write an article for the sake of writing one.
Know what your aim is, which is to tell others you're an expert on this topic.
5.
Resource box provides no call to action.
The resource box is what counts at the end of the day.
If your article is superb with excellent content, then the reader will inevitably read who wrote the article.
A lot of people just mention their name and place their website URL on the resource box.
If you're the reader, would you click on the link? What you need to do is give the reader a reason to click on the link.
If your article is about writing internet marketing articles, then tell the reader to visit your website to know more about internet marketing articles.
Preferably offer videos on the subject.
This makes a big difference on the click-through rate of your resource box.
Tell the reader what to do and why.
6.
After the reader finishes reading your article, there is no hint of what they should do next.
You need to make your readers curious on wanting to know more information.
For example, writing about how to use autoresponders to attract visitors to subscribe to your newsletter, you also need to mention that they need to know copywriting skills.
End your article with that remark hanging in their heads.
Then in your resource box, tell them to visit your website to know more about copywriting tactics and tips.
Your resource box is now more enticing.
Article marketing is a skill which you can learn in a short amount of time with the proper advice.
You need to go and read more on article marketing techniques and also learn how to market the articles that you've written.
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