Direct Marketing Mishaps: 3 Common Webinar Mistakes (Are You Making All 3?)
Webinars remain one of the most powerful ways to convert leads into customers.
However they face the same problems as all online media.
You are one click away from something more interesting.
In the age of ADD clients and customers, this presents a massive challenge to running successful webinars.
However, there are always ways to improve your webinar's performance so that it delivers the results that you want.
Just avoid these three all too common webinar mistakes.
Webinar marketing Mishap #1: Not getting them on the webinar in the first place! If nobody comes to your webinar then you'll never get make any sales.
As your clients lives become more and more cluttered then it becomes harder and harder to get them to set aside their time to come to your webinar.
Never underestimate the difficulty of getting your customers onto the webinar.
Lack of attendance will sabotage results.
A 10% close rate on 10 people is 1.
The same close rate on 100 people is 10.
Make the effort to get the results you need.
Webinar marketing Mishap #2: Not Scripting the Webinar.
There are people who will put together a slide deck in the hour before they host their webinar and rock on live.
Webinars are more like direct response TV or even a live selling situation - than something you just rock up to.
Your selling script makes all the difference - it could determine if you fail to make your sales goals or you exceed them.
When I do webinars they are always scripted for maximum sales results.
It's too risky to get on and wing it.
Especially when there is serious money to be made.
If you are selling or even generating leads for a $5,000 product then it makes sense to invest in scripting this webinar and figuring out how to re-use the webinar in your marketing as much as possible.
It should not be an event but a serious ASSET in your marketing arsenal.
Webinar marketing Mishap #3: Failing to follow up with attendees who don't buy.
Bill Glazer has stated that the most effective customer acquisition direct mail he EVER sent was sent to people who had seen him speak but hadn't purchased.
The same principle applies to webinar attendees.
If someone attend the webinar, but doesn't buy then they are far more likely to buy than the man on the street.
I would be building custom campaigns to follow up with these people after the webinar.
However they face the same problems as all online media.
You are one click away from something more interesting.
In the age of ADD clients and customers, this presents a massive challenge to running successful webinars.
However, there are always ways to improve your webinar's performance so that it delivers the results that you want.
Just avoid these three all too common webinar mistakes.
Webinar marketing Mishap #1: Not getting them on the webinar in the first place! If nobody comes to your webinar then you'll never get make any sales.
As your clients lives become more and more cluttered then it becomes harder and harder to get them to set aside their time to come to your webinar.
Never underestimate the difficulty of getting your customers onto the webinar.
Lack of attendance will sabotage results.
A 10% close rate on 10 people is 1.
The same close rate on 100 people is 10.
Make the effort to get the results you need.
Webinar marketing Mishap #2: Not Scripting the Webinar.
There are people who will put together a slide deck in the hour before they host their webinar and rock on live.
Webinars are more like direct response TV or even a live selling situation - than something you just rock up to.
Your selling script makes all the difference - it could determine if you fail to make your sales goals or you exceed them.
When I do webinars they are always scripted for maximum sales results.
It's too risky to get on and wing it.
Especially when there is serious money to be made.
If you are selling or even generating leads for a $5,000 product then it makes sense to invest in scripting this webinar and figuring out how to re-use the webinar in your marketing as much as possible.
It should not be an event but a serious ASSET in your marketing arsenal.
Webinar marketing Mishap #3: Failing to follow up with attendees who don't buy.
Bill Glazer has stated that the most effective customer acquisition direct mail he EVER sent was sent to people who had seen him speak but hadn't purchased.
The same principle applies to webinar attendees.
If someone attend the webinar, but doesn't buy then they are far more likely to buy than the man on the street.
I would be building custom campaigns to follow up with these people after the webinar.
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