Using Article Marketing To Land Traffic At Your Website
Search engines are essential and very powerful tools, not only for customers, but for marketers as well. With competition for customers' attention and dollars reaching a fever pitch, getting them to your site is something you cannot leave to chance. Article marketing is one of the most powerful SEO (search engine optimization) strategies available and it can be used by any business, small or large.
Article marketing is a powerful way to land traffic at your company's web presence(s). We naturally think about driving traffic to our website first, but you can using article marketing to get customers to any presence you have on the web, including
• a blog
• a newsletter
• an ezine
• podcasts or hosted videos
• forums or online communities
• a Wiki
• an RSS feed
• a HubPage or website hub
These, in turn, can lead customers to your products and services.
Using Articles for Marketing
People new to article marketing are often surprised, and sometimes overwhelmed, at the wide variety of options available to them. The list above provides only a few examples of web presences that can promote your company or product.
But the most important thing to remember when using an article for marketing is that the article must provide quality content while using appropriate SEO information. The challenge here is two-fold. If your articles are not picked up by search engines, then potential customers may never see them. Once you have a customer at your article, if you do not provide them with information that is useful and valuable to them, why would they click through to your web presence or consider buying your product or service?
First, you must consider content. Customers today are more cynical than in years past, and they have a second sense about when they are being feed marketing copy thinly veiled as an article. You must provide quality content to get readers and to keep them coming back to your site. If you have a blog that regularly provides quality content, for example, you can pretty much ensure return traffic.
Secondly, let's address the issue of search engines. To get your article indexed by a search engine, you need useful meta tags and keywords, URLs and phrases that will catch the eye of search engines and readers alike. Another important issue with search engines is duplication: Google will rank an article only once regardless of the number of times it is published. To maximize your exposure, each article you publish must be unique.
"Unique" does not necessarily equate to "new topics." One topic or idea can produce a variety of unique articles. However, writing multiple unique articles that continue to provide value is often a challenge to the general marketer. This is the kind of job for which a professional writer or agency that specializes in SEO and article marketing services is well worth the money you will spend. Many such services are quite affordable and more than pay for themselves in terms of building return traffic and customer loyalty.
Article marketing is a powerful way to land traffic at your company's web presence(s). We naturally think about driving traffic to our website first, but you can using article marketing to get customers to any presence you have on the web, including
• a blog
• a newsletter
• an ezine
• podcasts or hosted videos
• forums or online communities
• a Wiki
• an RSS feed
• a HubPage or website hub
These, in turn, can lead customers to your products and services.
Using Articles for Marketing
People new to article marketing are often surprised, and sometimes overwhelmed, at the wide variety of options available to them. The list above provides only a few examples of web presences that can promote your company or product.
But the most important thing to remember when using an article for marketing is that the article must provide quality content while using appropriate SEO information. The challenge here is two-fold. If your articles are not picked up by search engines, then potential customers may never see them. Once you have a customer at your article, if you do not provide them with information that is useful and valuable to them, why would they click through to your web presence or consider buying your product or service?
First, you must consider content. Customers today are more cynical than in years past, and they have a second sense about when they are being feed marketing copy thinly veiled as an article. You must provide quality content to get readers and to keep them coming back to your site. If you have a blog that regularly provides quality content, for example, you can pretty much ensure return traffic.
Secondly, let's address the issue of search engines. To get your article indexed by a search engine, you need useful meta tags and keywords, URLs and phrases that will catch the eye of search engines and readers alike. Another important issue with search engines is duplication: Google will rank an article only once regardless of the number of times it is published. To maximize your exposure, each article you publish must be unique.
"Unique" does not necessarily equate to "new topics." One topic or idea can produce a variety of unique articles. However, writing multiple unique articles that continue to provide value is often a challenge to the general marketer. This is the kind of job for which a professional writer or agency that specializes in SEO and article marketing services is well worth the money you will spend. Many such services are quite affordable and more than pay for themselves in terms of building return traffic and customer loyalty.
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