The Internet Network Marketing Survival Guide That Every Home Business Owner Must Have
Ten years ago network marketing was struggling to gain traction online. Fast forward to today, and it has more than a foot hold on a large chunk of internet real estate. Competition is getting more and more creative and new people are joining the mix daily. If you are into internet network marketing, the following are the survival tips you are going to need to stand out from the crowd and thrive in the online portion of your business.
There is a universal survival concept that each person has ingrained in them if they will just use it. This is the concept of uniqueness. There is no one exactly like you anywhere in the world. In an online world full of the same old tired sales pitches and products you must quickly identify and magnify your unique selling proposition (USP). If you don't find a way to stand out from the crowd then you will never dominate the industry the way you are capable of.
The next thing you need to do in order to survive the internet marketing world is to be sure you are capitalizing on the power of video (YouTube, etc.). Video marketing is a super way to brand yourself because you have to step out from behind the computer and step in front of the camera. There is no hiding imperfections or nuances here. The great thing this does is lets people know you are real and have a life other than online. If you want to generate hoards of traffic, study your target audience and find out what their biggest pains are. Get rid of your Billy Mays like sale pitches and get real.
Thirdly, we are going to need to delve into the world of social media marketing. The name is a misnomer as we are not really going to be marketing anything other than ourselves. Again, not a sales pitch, but a way to connect with people on a more personal level. You can find out about your prospects families and some of their likes and dislikes. You will have the people foaming at the mouth to join you if you take time to ask them how their families are by name and really be interested. Social media is quickly becoming a huge traffic generator for internet network marketers. Be careful to not be sales pitchy or you can kiss your chances of being successful in this medium good bye!
The fourth thing you will need to do is lead a coup for world domination. Not quite! You need to seek out others with similar belief structures and goals to mastermind with. Napoleon Hill talked about this in his great book "Think And Grow Rich." Find people that you like, but that also present strengths that balance your weaknesses. Bounce ideas off of each other, market to each others lists, and come up with joint ventures to utilize the power of the group. A super example of creating this mastermind is how George Bush Jr. got elected to the presidency. Now obviously he is not the keenest tool in the shed, but he was smart about who he put around him. Take note of this and it can be a huge asset.
Finally, remember the people. If you get nothing else out of this article, remember that the network marketing business is about people. And yes, sooner or later you are going to have to talk to these people somewhere other than email if you wish for them to join you. Email, blogs, and articles can only build so much of a relationship with people. Understand what your target markets ills and grievances are and make them your own. If you can do this, you will have control over your destiny and not just in business, but in life as well.
Now do you realize why you need this survival guide? If you aren't using all of these core survival tips then your online network marketing business will most likely end up in the 95% that never make in this business. Be unique by being yourself. Treat other people like family. Develop relationships not click throughs and conversions. Video your life at home, work, and play to show people you are not some robot in China.
Make the decision today to be in the 5% of successful marketers.
There is a universal survival concept that each person has ingrained in them if they will just use it. This is the concept of uniqueness. There is no one exactly like you anywhere in the world. In an online world full of the same old tired sales pitches and products you must quickly identify and magnify your unique selling proposition (USP). If you don't find a way to stand out from the crowd then you will never dominate the industry the way you are capable of.
The next thing you need to do in order to survive the internet marketing world is to be sure you are capitalizing on the power of video (YouTube, etc.). Video marketing is a super way to brand yourself because you have to step out from behind the computer and step in front of the camera. There is no hiding imperfections or nuances here. The great thing this does is lets people know you are real and have a life other than online. If you want to generate hoards of traffic, study your target audience and find out what their biggest pains are. Get rid of your Billy Mays like sale pitches and get real.
Thirdly, we are going to need to delve into the world of social media marketing. The name is a misnomer as we are not really going to be marketing anything other than ourselves. Again, not a sales pitch, but a way to connect with people on a more personal level. You can find out about your prospects families and some of their likes and dislikes. You will have the people foaming at the mouth to join you if you take time to ask them how their families are by name and really be interested. Social media is quickly becoming a huge traffic generator for internet network marketers. Be careful to not be sales pitchy or you can kiss your chances of being successful in this medium good bye!
The fourth thing you will need to do is lead a coup for world domination. Not quite! You need to seek out others with similar belief structures and goals to mastermind with. Napoleon Hill talked about this in his great book "Think And Grow Rich." Find people that you like, but that also present strengths that balance your weaknesses. Bounce ideas off of each other, market to each others lists, and come up with joint ventures to utilize the power of the group. A super example of creating this mastermind is how George Bush Jr. got elected to the presidency. Now obviously he is not the keenest tool in the shed, but he was smart about who he put around him. Take note of this and it can be a huge asset.
Finally, remember the people. If you get nothing else out of this article, remember that the network marketing business is about people. And yes, sooner or later you are going to have to talk to these people somewhere other than email if you wish for them to join you. Email, blogs, and articles can only build so much of a relationship with people. Understand what your target markets ills and grievances are and make them your own. If you can do this, you will have control over your destiny and not just in business, but in life as well.
Now do you realize why you need this survival guide? If you aren't using all of these core survival tips then your online network marketing business will most likely end up in the 95% that never make in this business. Be unique by being yourself. Treat other people like family. Develop relationships not click throughs and conversions. Video your life at home, work, and play to show people you are not some robot in China.
Make the decision today to be in the 5% of successful marketers.
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