There is more to writing good presell copy than you realize, and that will make a huge difference with your product review conversion rates. Just like copywriting, learning how to create this special kind of copy is critical to your success in many areas and not just restricted to product reviews. Only those affiliate who want instant money and are lazy will never take the time to learn more about preselling or writing effective reviews. Today is just a start, if you are totally new to IM, but it is a good one as we move on to discuss product reviews plus presell copy.rnrnWhile your overall opinion may be positive or negative, you cannot just make that statement because people will expect you to include why you feel that way. In some ways you are like a researcher or lawyer because everything you claim regarding features, benefits, pluses and minuses need to be documented. If what you say makes sense and is clear for all to see, then that is part of the job done well. You will succeed to a large degree when the reader is finished with the review and feels that he or she has been helped in a meaningful way. rnrnThe most responsive reviews will be those in which both the good and not-so-good qualities are held up to the light. You do not want to set off any alarms in the minds of the readers by using language that seems obviously too nice or hype. No product is perfect, being honest about these limitations will put a positive impression on the minds of your prospects and they will appreciate you for being genuine. People know there are always imperfections, and they will buy it anyway if everything else is looking good.rnrnYou can also compare the product you're recommending with the other competitive products in the market to show your prospects where you stand. It is in your interest to strive to help the reader any way you can, and if you do it well enough then they just may use your link. Just focus on giving people value and truthful information, and they will likely move on it. If you need to discuss something less than flattering, then just stick to the facts and explain why it is not flattering. rnrnA good product review will not take sides with any product, and it is there to offer accurate information. Your reviews will have a conversion rate just like a sales letter, and you have to work on maximizing it. Make sure you write to presell which automatically precludes any copy that is of the selling variety. Once you are satisfied with your sales from your reviews, then obviously that is the end-game and you can move on to another review. It is not difficult to get this right, and it is really not a lot of work; so keep learning about this and then take action.

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