By now, most of us know that SEO is an effective and proven way to generate traffic to a website.
The search engines love content so naturally, feeding it to them is the key to success.
It is often said that both frequency and quality are essential aspects of SEO, but which is more important? In this article we will make a case for both to see if we can come out with a winner.
Frequency Pros There are distinct and significant advantages to frequently updating your website.
The more fresh content you supply, the more often the search engine spiders will crawl your site for indexing.
Several website owners and SEO specialists have found that this can result in higher rankings.
The effect is similar to a chain reaction because more visibility in the search engines often means more people viewing your links and visiting your site.
Choosing frequency may come at the price of quality, but as long as you get the point across, you could still very well end up with good results.
Frequency Cons The more frequently you update your site, the greater the chance there is for lack of quality to become an issue.
Since you are in a rush to get something online for your visitors, there often is not enough time to conduct research, and provide the depth needed to make the maximum impact.
The problem is that if you slack off too much in the quality department, you could end up alienating your visitors by publishing content that is either irrelevant, or otherwise not valuable.
There is nothing wrong with applying frequent updates, but if you want people to buy, you must always deliver content that is relevant and useful.
Quality Pros Cranking out quality content all the time can be strenuous, but the effort you put into it can also be very rewarding.
The highest quality content is often well thought out and tailored to suit the needs of your audience.
Since you are not rushing to get it online, there is usually more than enough time to make sure all the essentials are covered.
A quality website update or blog post published once a week can be just as, if not more effective than new content that goes up everyday.
Quality Cons If you firmly stand behind the old adage, then you probably believe that quality trumps quantity every time.
While this is often true, it is not always the case when SEO is involved.
As we alluded to above, churning out high quality content on a consistent basis is no easy feat, which means there is a chance that you will be publishing new stuff much less frequently.
Without help, you may be limited to one update per week.
The potential disadvantages here are reduced search engine visibility and website traffic.
The Verdict It is pretty clear to see that frequency and quality both have their ups and downs when it comes to SEO.
In the end, there really is no right or wrong as consistency is truly the most important factor of them all.
If you have been treating your blog readers to a new post everyday of the week, keep the content coming in fierce fashion.
If you publish quality updates once a week, stick to that schedule.
One approach is more suited for appeasing search engines, and the other aims to appeal to human visitors.
It is all about which one you are willing to sacrifice.