Making Time For Social Media For Your Business
There is no doubt that if used correctly, all of the big three sites we mention can work really well for the majority of businesses, to increase brand awareness, drive sales or improve traffic, but if you are not doing things correctly this can quickly work against your business and do the opposite.
The mistake that many businesses make when it comes to using social media is often down to a complete lack of patience.
They will spend a few hours setting accounts up and adding a little bit of content and then not really bothering with it again, because they do not get the immediate success that they think they should be getting.
Social media is instant in terms of how quickly messages are communicated, but it is definitely not instant when it comes to how long it takes to really make it work effectively.
There is a general under estimation of how long it really does take to build up a successful Twitter and Facebook following, with many assuming that as soon as you send out a tweet or a post you will be inundated with sales and traffic.
There is also a danger of actually making your visitors not want to use your business if you fail to do the basics right with social media.
There general rules you should follow are:
A little bit like walking past a shop with all the windows boarded up, you begin to wonder what has happened and if the company is still operating.
When using Twitter or Facebook for your business you really do have to work at it.
It takes effort, time and a little bit of thought about exactly you plan to use these accounts and what do you want to get out of them.
It is also important to remember that Facebook Business Pages and Twitter Accounts are indexed in search engines, so whatever you post or whatever you do could be online for years to come, even if you delete it, so make sure that you seriously think about what you post and who you post it to, something some businesses have not really considered and it has cost them big time.
The mistake that many businesses make when it comes to using social media is often down to a complete lack of patience.
They will spend a few hours setting accounts up and adding a little bit of content and then not really bothering with it again, because they do not get the immediate success that they think they should be getting.
Social media is instant in terms of how quickly messages are communicated, but it is definitely not instant when it comes to how long it takes to really make it work effectively.
There is a general under estimation of how long it really does take to build up a successful Twitter and Facebook following, with many assuming that as soon as you send out a tweet or a post you will be inundated with sales and traffic.
There is also a danger of actually making your visitors not want to use your business if you fail to do the basics right with social media.
There general rules you should follow are:
- Only post quality content
- Avoid posting spam / unrelated content
- Keep it business and do not go overly personal
- Post regularly but do not go over top
- Make sure that you do not leave accounts unused for long periods
A little bit like walking past a shop with all the windows boarded up, you begin to wonder what has happened and if the company is still operating.
When using Twitter or Facebook for your business you really do have to work at it.
It takes effort, time and a little bit of thought about exactly you plan to use these accounts and what do you want to get out of them.
It is also important to remember that Facebook Business Pages and Twitter Accounts are indexed in search engines, so whatever you post or whatever you do could be online for years to come, even if you delete it, so make sure that you seriously think about what you post and who you post it to, something some businesses have not really considered and it has cost them big time.
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