Internet marketing is a relatively new face of the variegated field of marketing.
Internet is just another medium, like the television, the radio and the print media, which can be used for marketing.
Thus, you can use various strategies and techniques.
As in any other kind of marketing, it is important to keep in mind your audience while devising your internet marketing strategy.
Listed below are four approaches to internet marketing strategy that you may find useful: o While making your list remember who your target audience is.
It would be inappropriate to try and sell something like an expensive automobile to the users of a forum where only students go.
They wouldn't be able to afford it.
o While putting up an article containing information about your product on your website do remember to include a resource box (something like about the author) containing information about yourself as well as contact details.
You could also consider submitting your article to article directory websites.
This will help to increase your web traffic.
o You can include a hyperlink on your website that would allow your visitors to share the information with their friends.
You can also use a refer a friend button to help increase your customer base.
Start a newsletter to keep the subscribers informed.
o With the help of websites like ClickBank you can start your own affiliate programme.
ClickBank is an affiliate management service.
To promote this affiliate program make use of your newsletter and website.
By starting such a programme you will be recruiting a global sales force which would be willing to promote what you have to offer.