The Unwritten Rules of Copywriting
If you want to get into the world of copywriting, there are a few unspoken rules out there that the gurus won't tell you about.
These are rules that keep customers coming back for more, but are closely guarded, because it would create more competition.
Read on to find out a few of those rules.
1.
Copywriting is only about 30% of the cause for closing the sale- The list of customers is much more critical, as well as the product being offered.
No amount of copywriting in the world can sell a product that nobody wants.
On the flipside, if you sell a rabid product, most customers won't even read your entire sales letter before making a purchase.
2.
Highly paid copywriters are brave enough to ask for a lot of money- You have to believe in the price that you are charging.
If you doubt yourself, so will the client.
The highest-paid copywriters are just better at positioning themselves as more expensive, but that does not always mean they get the best returns on their sales letters.
3.
The headline is the key to the whole thing- You can tweak your offer until the cows come home, but if you don't get the customer's attention first, they will never read the rest of your letter.
4.
The price is the second thing they look at after the headline- Most people think that their customer is going to read their copy like a news article-WRONG.
People go from the headline straight to the "bottom line," and then go back into the copy for more information if those two things are agreeable to them.
Make sure your price area of your copy is compelling enough for your customer to read more.
Sometimes this acts as a secondary headline.
5.
You will NEVER get rich off of one product- The successful people are the ones that have a high-value customer list, keep those customers for a very long time, and continue to sell those customers things that they want to buy for as long as they keep buying them.
It's all about the repeat sale.
You cannot run a business for a long time if you have to keep selling to a new customer over and over again.
6.
The customer decides to take you up on your return guarantee at the moment of purchase- Most people that return things EXPECT to return them when they are buying them.
The customer is NOT always right, and you should put stopgaps in place to keep people from taking advantage of your business through returns.
These are rules that keep customers coming back for more, but are closely guarded, because it would create more competition.
Read on to find out a few of those rules.
1.
Copywriting is only about 30% of the cause for closing the sale- The list of customers is much more critical, as well as the product being offered.
No amount of copywriting in the world can sell a product that nobody wants.
On the flipside, if you sell a rabid product, most customers won't even read your entire sales letter before making a purchase.
2.
Highly paid copywriters are brave enough to ask for a lot of money- You have to believe in the price that you are charging.
If you doubt yourself, so will the client.
The highest-paid copywriters are just better at positioning themselves as more expensive, but that does not always mean they get the best returns on their sales letters.
3.
The headline is the key to the whole thing- You can tweak your offer until the cows come home, but if you don't get the customer's attention first, they will never read the rest of your letter.
4.
The price is the second thing they look at after the headline- Most people think that their customer is going to read their copy like a news article-WRONG.
People go from the headline straight to the "bottom line," and then go back into the copy for more information if those two things are agreeable to them.
Make sure your price area of your copy is compelling enough for your customer to read more.
Sometimes this acts as a secondary headline.
5.
You will NEVER get rich off of one product- The successful people are the ones that have a high-value customer list, keep those customers for a very long time, and continue to sell those customers things that they want to buy for as long as they keep buying them.
It's all about the repeat sale.
You cannot run a business for a long time if you have to keep selling to a new customer over and over again.
6.
The customer decides to take you up on your return guarantee at the moment of purchase- Most people that return things EXPECT to return them when they are buying them.
The customer is NOT always right, and you should put stopgaps in place to keep people from taking advantage of your business through returns.
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