Beauty companies are turning to a host of unexpectedingredients in an effort to keep you looking young. The quest for the fountain of youth never gets old, and skincare companies are enlisting the help of everything from Swiss apples and caviar to diamonds to erase the signs of ageing and keep the skin beautiful. These days, you are likely to find not only precious metals, but precious and semi-precious stones in your skincare line than in your jewellery box. Diamonds, platinum, gold, mother-of-pearl and quartz are all popular ingredients.

As far as skincare is concerned, gold is said to minimise collagen depletion and boost elasticity. Using products, which has gold as an ingredient, and incorporating it into your daily skincare regime boosts blood flow in skin and restores the skin's elasticity. A little gold in your night cream helps firm and lighten the skin, diminishes wrinkles, pigmentation and sun damage.

This winter season, the trend is antique gold teamed up with shades of chocolate brown and black to give a smoky eye illusion. Gold flakes in primers or a gold gel on the face before make-up gives a flawless luminous look on the face. Further, gold gives a warmer look to the face making it perfect during winter..

Beautiful skin requires good blood circulation, good lymph functionality and active hormone secretion. The negative ions contained in pure gold generate a mild electrical current to promote blood circulation throughout the body. It also helps to stimulate the lymph glands so that nutrients and oxygen can be carried to all tissues, producing the following results:

Active generation of collagen

Activating the skin cells from increased hormone secretion

Improved metabolism and secretion of waste

Stimulation of the veins and nerves, leading to better blood circulation

In this way, gold enhances the skin's innate strength and helps prevent ageing by reducing dryness through more effective moisturising and better metabolism. It also helps in decreasing wrinkles, spots and sagging skin. The gold flakes are not absorbed by the skin, but remain on the surface as ultrafine particles, which have the effect of constantly massaging the skin.

From ancient times, pure gold has always been admired as a wonder drug in herbal medicine and as a symbol of eternity. Pure gold awakens the inner beauty of the skin and nurtures it to produce the overall effect of a glowing skin both externally and internally. To sum it up, gold detoxifies, firms, revitalises, reduces fine lines and wrinkles and improves the elasticity of the skin.