Executive Summary

• Use the executive summary to highlight important or enticing facts from the rest of your business plan. Create this section last, even though it should be the first section in your business plan, since you will have a more comprehensive idea of what information is most vital after you complete the other sections.
  
  

Company Overview

• List your company's vital statistics -- name, type, mission, contact information -- in the company overview section. Use this section to describe your dedication to high-quality printing services, and to discuss any extraordinary circumstances, such as a long-time executive going into business for himself, that led to the creation of the company.
  
  

Services

• Describe your printing services in detail in this section. Discuss exactly which types of services you offer and describe your pricing structure. Focus on the elements of your service that set you apart from your competitors in this section. For example, if you plan to offer digital storage services for designs so that clients can place subsequent orders quickly, emphasize this fact and its value to customers.
  
  

Marketing Section

• The marketing section comprises three main elements: a competitive analysis, a discussion of your target market and your marketing strategies. Begin by briefly describing the competitors or alternative service providers that you will face when you open your doors. Discuss how their service models compare to yours, highlighting both their strengths and weaknesses.
  
  Describe your target market next. Determine whether you will focus on business-to-business printing contracts, consumers, nonprofit organizations or any mix of the three.
  
  Describe your marketing strategies next -- the ways in which you will reach your target market with marketing messages. Include strategies for advertising, promotions and public relations.
  
  

Business Plan Financials

• The financial section of a business plan can be tricky for start-up entrepreneurs, as it involves a good deal of educated guesswork. Create projected financial statements for at least the first three years of business, listing all expected income, expenses and capital investments.
  
  Expenses can be calculated simply enough by listing your company's needs, determining the cost to fulfill each need, then adding the costs. Examples of common expenses for start-up printing services include computers, printing machinery and network infrastructure to link the two. Projecting income is a bit more challenging. Determine how many units you intend to sell by considering the expected outcome of your marketing strategies. Once you have a volume estimate, multiply the expected sales volume by the average price of your services.
  
  

Management Overview

• Describe your professional experience and qualifications, as well as those of your partners and top-level managers, in the final section of your business plan. Highlight experience relevant to the printing or publishing industries to ensure business plan readers that you are familiar with the industry.