Global Resorts Network Price Checking - Don"t Compare Apples and Oranges
I recently checked prices for a resort in Cancun, Mexico and found their advertised rates to vary from $139 to $329 per night.
That's a wide difference and might come as a surprise to some people.
I am somewhat familiar with the travel industry and I know that seasonal pricing often introduces major price variations, thus the preceding example was not a surprise to me.
I'm sure you've heard of peak season, high season, and low season but those terms probably didn't get automatically translated into dollar figures.
The bottom line is that vacations are often seasonal and when more people want to take vacation the economic law of supply and demand suggests that prices will rise due to limited supply and increased demand.
Global Resorts Network offers a luxury travel club membership for sale.
This is an alternative to timeshare ownership.
Members are able to book luxurious resort properties at any time during the year.
What is unique, or unusual, is that the rates for booking the accommodations are not seasonally adjusted.
A fixed rate applies all year long.
For the resort in Cancun, Mexico, the regular rate using the Global Resorts Network membership is $699 for 8 days and 7 nights, and that is very close to $100 per night.
This price applies to many of the more than 5000 resorts available in the member's registry.
This price may be reduced as low as $298 for the week, and these special prices can occur at any time during the year, but let's ignore that for the moment and focus on the regular price of $100 per night.
When compared to the low season rate of $139 I mentioned earlier, the Global Resorts Network price offers a 28% savings.
That's good, but not great.
Some people would stop right there in making their price comparison, and that creates an apples and oranges comparison.
It is incomplete, and the results are misleading.
This is most evident by making the comparison against peak season prices.
The resort was asking $329 per night during peak season, and the Global Resorts Network price was still only $100.
Using these figures, the Global Resorts Network price offers a 70% discount.
Now that's something to get excited about.
I think the point is clear.
Both numbers are correct with a limited applicability, and yet the conclusion could be completely wrong by only using partial information.
Making apples and oranges comparisons is a frequently employed marketing tactic.
It is effective because first impressions carry the most weight.
Often, the details are buried, if provided at all, and the misinformation is used to draw an improper comparison.
To carry this example to a conclusion, the average price asked by the resort is $239 per night, and when compared to the GRN price of $100 per night, the GRN prices yields a 59% savings.
Rolled up to encompass the entire week, the average savings offered by Global Resorts Network would be almost $1000 per week.
In this case, it pays to know whether you're buying apples or oranges.
For a comparison of savings, refer to http://www.
LuxuryTravelToday.
com and you'll find about half-dozen.
That's a wide difference and might come as a surprise to some people.
I am somewhat familiar with the travel industry and I know that seasonal pricing often introduces major price variations, thus the preceding example was not a surprise to me.
I'm sure you've heard of peak season, high season, and low season but those terms probably didn't get automatically translated into dollar figures.
The bottom line is that vacations are often seasonal and when more people want to take vacation the economic law of supply and demand suggests that prices will rise due to limited supply and increased demand.
Global Resorts Network offers a luxury travel club membership for sale.
This is an alternative to timeshare ownership.
Members are able to book luxurious resort properties at any time during the year.
What is unique, or unusual, is that the rates for booking the accommodations are not seasonally adjusted.
A fixed rate applies all year long.
For the resort in Cancun, Mexico, the regular rate using the Global Resorts Network membership is $699 for 8 days and 7 nights, and that is very close to $100 per night.
This price applies to many of the more than 5000 resorts available in the member's registry.
This price may be reduced as low as $298 for the week, and these special prices can occur at any time during the year, but let's ignore that for the moment and focus on the regular price of $100 per night.
When compared to the low season rate of $139 I mentioned earlier, the Global Resorts Network price offers a 28% savings.
That's good, but not great.
Some people would stop right there in making their price comparison, and that creates an apples and oranges comparison.
It is incomplete, and the results are misleading.
This is most evident by making the comparison against peak season prices.
The resort was asking $329 per night during peak season, and the Global Resorts Network price was still only $100.
Using these figures, the Global Resorts Network price offers a 70% discount.
Now that's something to get excited about.
I think the point is clear.
Both numbers are correct with a limited applicability, and yet the conclusion could be completely wrong by only using partial information.
Making apples and oranges comparisons is a frequently employed marketing tactic.
It is effective because first impressions carry the most weight.
Often, the details are buried, if provided at all, and the misinformation is used to draw an improper comparison.
To carry this example to a conclusion, the average price asked by the resort is $239 per night, and when compared to the GRN price of $100 per night, the GRN prices yields a 59% savings.
Rolled up to encompass the entire week, the average savings offered by Global Resorts Network would be almost $1000 per week.
In this case, it pays to know whether you're buying apples or oranges.
For a comparison of savings, refer to http://www.
LuxuryTravelToday.
com and you'll find about half-dozen.
Source...