Using Video To Market Your Business And Properties
User-generated content is definitely the rage right now.
Sites like YouTube have gone from amusing video depositories to worldwide powerhouses.
According to its own astounding statistics, two billion videos are viewed each day on YouTube.
There are hundreds of thousands of videos uploaded on daily basis, accounting for 24 hours of video uploaded each minute! With its massive online presence, YouTube draws a dynamic demographic.
Their core base is an 18-55 age range, evenly split between females and males.
This broad range offers excellent opportunities for entrepreneurs.
If you think that YouTube is the only video site out there, you're mistaken.
There is an increasing number of high quality sites emerging, each offering unique advantages to YouTube.
For example, Vimeo and Dailymotion are user-friendly sites that offer a full range of functions.
Entrepreneurs should always do their due diligence to find the best sites for their specific needs.
It may be that YouTube is a great fit, or you may find smaller sites that perfectly suit your niche.
A combination of sites can also be a very effective strategy.
For your first video, it can be a good idea to just film yourself giving a property tour.
This way, you aren't required to step out of your comfort zone.
Choose a home that shows well and that you can confidently present to the camera.
Your video can be strictly professional, or it can be a little more personal and informal.
You may even want to try both styles and see which one gets a better response once their posted.
You can also use a video site to showcase informational videos that position you as an expert in your field.
For example, you could record a monthly video featuring real estate tips.
By making it topical and referring to current reports and statistics, you can carve out a unique niche for your business.
You can adapt this strategy and create a video of yourself giving advice to buyers and sellers.
This demonstrates your knowledge and allows potential customers to see you in action.
Many real estate entrepreneurs who have utilized this strategy have seen great success.
Sites like YouTube have gone from amusing video depositories to worldwide powerhouses.
According to its own astounding statistics, two billion videos are viewed each day on YouTube.
There are hundreds of thousands of videos uploaded on daily basis, accounting for 24 hours of video uploaded each minute! With its massive online presence, YouTube draws a dynamic demographic.
Their core base is an 18-55 age range, evenly split between females and males.
This broad range offers excellent opportunities for entrepreneurs.
If you think that YouTube is the only video site out there, you're mistaken.
There is an increasing number of high quality sites emerging, each offering unique advantages to YouTube.
For example, Vimeo and Dailymotion are user-friendly sites that offer a full range of functions.
Entrepreneurs should always do their due diligence to find the best sites for their specific needs.
It may be that YouTube is a great fit, or you may find smaller sites that perfectly suit your niche.
A combination of sites can also be a very effective strategy.
For your first video, it can be a good idea to just film yourself giving a property tour.
This way, you aren't required to step out of your comfort zone.
Choose a home that shows well and that you can confidently present to the camera.
Your video can be strictly professional, or it can be a little more personal and informal.
You may even want to try both styles and see which one gets a better response once their posted.
You can also use a video site to showcase informational videos that position you as an expert in your field.
For example, you could record a monthly video featuring real estate tips.
By making it topical and referring to current reports and statistics, you can carve out a unique niche for your business.
You can adapt this strategy and create a video of yourself giving advice to buyers and sellers.
This demonstrates your knowledge and allows potential customers to see you in action.
Many real estate entrepreneurs who have utilized this strategy have seen great success.
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