Until relatively recently companies focused on online advertising to offer their products and services in a more cost-effective way, compared to other more traditional channels.
Today the mobile phone ranks first as innovative advertising channels.
It's important to know what to do and what to avoid in a mobile advertising campaign.
Considering that four in every ten mobile phones are smartphones and millions of people use their phone to connect to the network, not surprisingly, advertisers have found a world of opportunities to market their products and services.
But to take advantage of this new mobile revolution, advertisers have to adapt to new formats and new formulas.
The first is to focus on the target audience and take into account that mobile Internet is no longer something exclusive.
For this reason, the first rule is to segment the campaign to ensure that the impact reaches the right target.
Therefore, it is important that companies focus not only on criteria such as age and sex, but also in important factors such as day and time most suitable to launch a campaign.
Given that smartphones are mostly used between six and eight in the evening, stealing even the small screen role, companies should use to their advantage this time slot for online campaigns since it's the time most active prospects can be reached.
Remember that mobile advertising is characterized by a much higher level of interactivity compared to traditional media and therefore requires much more personalized approaches, ultimately less massive.
For this reason, geo-tagging solutions to deliver ads tailored to the location of the mobile user and coupons are some of the possibilities for maximum response rate.
Another key point to consider when launching a mobile campaign of this kind is compatibility with all mobile platforms, creating individual pages for each device and avoiding the frustration of an audience that can access content from their mobile.
Do not overlook the power of social networks.
As in any good campaign, the preferences, needs and weaknesses of the target audience is crucial to accomplish your goal.
Blogs and social networks today represent a reliable thermometer when you know how to reach the end consumer because of its networking power.
Finally, we cannot forget that, unlike other channels, the Internet allows you to closely monitor the effect of a campaign.
You can measure its effectiveness in real time, through parameters such as impressions or clicks, and it can be rectified if the impact is not the one expected.
Once the campaign is launched it can be closely monitored, time format can be changed, and more interactive messages can be added...
Surely if you have a good strategy and follow these tips, success can be expected.
Take advantage of the new opportunities provided by mobile marketing.