Based on the non-stop TV commercials and print ads alike, it appears like there is a global conspiracy to help prevent wrinkles.
And for a while there it seems that the big name skin care companies are up to the task and that there is no tomorrow.
Still, the vast majority of night creams and skin firming lotions have not totally obliterated the signs of aging.
This is not because nobody is buying.
On the contrary, the business is booming.
What is so unfortunate is that in an effort to address all the skin care issues on the planet, the think tanks of the major cosmetic companies have become scatter-brained, or maybe an even better description is that they are running like headless chickens.
At my website, the reader can find more information regarding the pitfalls of many high profile dermatological corporations and the causes thereof.
Such analysis is an eye-opener to what ails not only corporate America but even Europe Inc.
Despite staggering funds spent on research, wrinkle research in particular has not advanced much due to lack of corporate vision and focus in the skin care industry.
In fact, only one company is showing a cutting-edge approach towards eradicating the telltale signs of aging.
This company has succeeded where others have failed because it has the vision and the foresight to confront the problem head on.
For example, the strategy is three-pronged.
It attacks the malady at the very roots but does not stop there.
In summary, the firm's strategy is to promote the natural growth of collagen, elastin, and hyaluronic acid in the body while neutralizing the action of free radicals.
Right now, the signs are very promising.
In fact, laboratory tests of the cocktail approach have been very encouraging to help prevent wrinkles.
The jury is out and the trio of solutions has passed with flying colors.