The methods used to market a product on the web are many, some you may find work for you and some may not. One method however that has proven to be a success is email marketing. Internet marketers have been using this method of promotion to achieve success for years. This article will delve into some email tips that have proven to be effective.

First of all when mailing something other than a newsletter is to have your message direct. Your email should be based on one topic before you give the prospect time to stray and get distracted. Remember that the more reading material you make available, the higher the chances of your prospect losing focus. Ideally, you want your readers to read your entire message and then act on it. It is important that you lay out the best benefits in the headline and in the first set of lines of your email. This would help reel in the reader's curiosity after reading the teasers. You may feel tempted to add extra bits of information about your offers if you're writing a newsletter or ezine, though. In these newsletters you can have numerous bits and pieces of information in one place since your goal is not to focus on one topic. Other than that, how you decide to target your email it is all dependent on the purpose of the email. It is then important that you decide on whether you wish to make the prospect take action or to just deliver information. You'll have better results if your emails are simply text, as you will only distract people with graphics. Your aim here is to maximize the click-through rate of the links in your email and you can only do this when your links stand out. Research has shown that links in any kind of image don't perform as well as those used in plain, bold or underlined text. This is a simple way to get more click throughs and sales. It's also important that your emails don't look like junk mail, so keep them clean and simple. The most effective email marketing techniques are the simplest, so there's no need to try anything outlandish.

Always focus on your stats and see what they're saying. Email marketing services mostly give details on your stats and where it will take you. See if you have access to checking things like how many people opened your email, how many unsubscribed and how many acted. You can try placing your links at other areas and using different formats to see how subscribers differ in response. When you are aware of your stats, you'll have a clearer idea of what you need to do to improve your campaigns.

If you're new to all this, do continue to learn more about it and get started as soon as you can.